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Social and Behavioral Sciences Commons™
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Articles 1 - 14 of 14
Full-Text Articles in Social and Behavioral Sciences
Looking In The Mirror: Does Representation In Marketing Impact The Consumer?, Alyssa Collins
Looking In The Mirror: Does Representation In Marketing Impact The Consumer?, Alyssa Collins
Honors Projects in Marketing
This study explores the implications of fitness apparel marketing on consumer self-esteem, attitude towards brands and ads, and purchase intention. Furthermore, this study explores the relationship between a diverse, inclusive (body size and ethnicity) model and consumer attitudes. Female participants were recruited to share their feelings towards their own personal body satisfaction, how they perceive advertisements, how they feel about the brand based on the advertisement that they view, and their intentions to buy the product. The study found that while the original hypotheses were not statistically significant, that there was a positive correlation of customers being more likely to …
Challenging The Stereotype – Greek Life In The Media, Briana Trifiro
Challenging The Stereotype – Greek Life In The Media, Briana Trifiro
Honors Projects in Communication
Stereotypes are an undeniable aspect of today’s society. As demonstrated through a variety of mass communication theories, stereotypes are often formed as a result of exposure to mass media images. This concept is especially important today, as media messages permeate daily life in a variety of ways. From the news, to social media, to movies and television – media messaging is everywhere and impacts people on a daily basis. The purpose of this study is to produce a documentary video which demonstrates how negative media portrayals of Greek life lead to the formulation of stereotypes about college students affiliated with …
Analysis Of How Companies Should Prepare To Recruit And Manage Generation Z, Corey Pires
Analysis Of How Companies Should Prepare To Recruit And Manage Generation Z, Corey Pires
Honors Projects in Management
No abstract provided.
Type D Personality And Injury Relationship In Collegiate Track Athletes, Annmarie Tuxbury
Type D Personality And Injury Relationship In Collegiate Track Athletes, Annmarie Tuxbury
Honors Projects in Applied Psychology
The purpose of this study was to examine Type D personality as an internal factor for injury risk in collegiate track athletes. A survey was administered to 275 track athletes across each of the three NCAA divisions. The survey included general questions about injury history, which included demographic type questions. A Type D Personality Inventory assessment was administered which measured negative affectivity and social inhibition (Blum, 2009). Additionally, the survey included a version of the Perceived Stress Scale (PSS), measuring an athlete’s evaluation of situations that invokes a stress response (Cohen et al, 1983). Lastly, the survey included the Athletic …
Framing Group Projects: Leadership And Style In Small Group Dynamics, Jillian Bonafede
Framing Group Projects: Leadership And Style In Small Group Dynamics, Jillian Bonafede
Honors Projects in Applied Psychology
The purpose of my Capstone was to look at small group dynamics and the factors that have a profound impact upon them. I used Bryant University’s IDEA Program as the template for my project for, and arena from which I collected my research. The IDEA Program is a three-day ideation and innovation program that all first-year students are required to participate in. I observed, filmed and questioned twenty-five of the first-year students participating in the program. After my research and analysis, I found that there were four factors that greatly influenced the dynamics of a small group, as well as …
The Ultimate Love-Hate Relationship: Examining Sport Commitment In Collegiate Track & Field Athletes, Kara Walsh
The Ultimate Love-Hate Relationship: Examining Sport Commitment In Collegiate Track & Field Athletes, Kara Walsh
Honors Projects in Applied Psychology
The purpose of this study was to examine sport commitment among collegiate track and field athletes in order to determine what factors influence continued participation throughout an entire college career. A survey was administered to 431 track and field athletes across each of the three NCAA divisions. The survey included a modified version of the Athletes’ Opinion Survey based on the Sport Commitment Model (Scanlan et al., 1993), which measures the relationship between sport commitment, sport enjoyment, personal investments, social constraints, social support, involvement alternatives and involvement opportunities. Additionally, the survey included a modified version of the Exercise Commitment Scale …
Multidimensional Resilience In Honors Students At Bryant University, Haley Nicol
Multidimensional Resilience In Honors Students At Bryant University, Haley Nicol
Honors Projects in Applied Psychology
College level honors programs are continuously working towards improvement of their programs and working towards improving the college experience for their students. Apart from recognition and developing a positive reputation for the university, the goals for these selective academic programs include better serving their students from both academic and professional perspectives, as well encouraging and increasing program completion retention rates. There are various ways of testing students to assess their mindset and personal drive as well as gauge the possibility of students graduating with successful completion of their Capstone project or thesis in their senior year. To better understand how …
Financial Literacy And College Students: An Exploration Of College Students’ Attitudes, Behaviors, Influences And Preparedness For Financial Decisions After Graduation, Kerry Quirk
Honors Projects in Finance
Financial literacy is the level of understanding an individual has for different financial topics, including but not limited to, investment vehicles, retirement accounts, saving, budgeting, credit and taxes, and the use of such knowledge to change one’s financial behavior to create a more positive financial position for the future. Past research has shown that college students consistently have low levels of financial literacy. They also lack knowledgeable influences on their financial education. Because many college students will soon enter the workforce after graduation and will be responsible for managing their own salary, retirement accounts and investment options, they can be …
An Investigation Into The Factors That Lead To Career Success In Accounting: Are Great Accountants Born Or Made?, Kelly Cocco
An Investigation Into The Factors That Lead To Career Success In Accounting: Are Great Accountants Born Or Made?, Kelly Cocco
Honors Projects in Accounting
Are great accountants born or made? This paper examines various factors and personality traits which lead to career success in accounting, as perceived by accountants with various levels of earnings and job satisfaction. The current literature indicates that a gap exists between employer expectations of potential employees and the skills and traits that accounting graduates prioritize as most important when they are about to enter the workforce (Muda 2009). This study extends the literature by attempting to identify the traits and characteristics of successful accountants by surveying accounting professionals, who are defined as those who have careers in accounting functions …
A Multiple Regression Analysis Of Personality’S Impact On Actuarial Exam Performance, Matthew Ciaffone
A Multiple Regression Analysis Of Personality’S Impact On Actuarial Exam Performance, Matthew Ciaffone
Honors Projects in Mathematics
Existing literature indicates that there is some connection between personality and both academic and work-related performance. The author's intent for the research described herein is to explore this connection for students majoring in actuarial mathematics with regard to their performance on actuarial certification exams. Specifically, using the five-factor model of personality, the author seeks to predict the number of attempts required to pass the first two exams in the process (Exam 1/P - probability; Exam 2/FM - financial mathematics) using measures of the five dimensions of the five-factor model (openness to experience, conscientiousness, extraversion, agreeableness, and emotional stability) through regression …
The Semiotics Of Sexual Identity: Myth Vs. History, Mackenzie Schroth
The Semiotics Of Sexual Identity: Myth Vs. History, Mackenzie Schroth
Honors Projects in English and Cultural Studies
In this project, I argue that gay, lesbian, and bisexual (GLB) students majoring in liberal arts have a higher likelihood of being out and of feeling confident in their identity and manner of self-expression. On the other hand, GLB students majoring in business-related fields are more likely to either be closeted or to fit a very defined, stereotyped gay identity. I test my hypothesis by conducting a semiotic analysis of sexual identity and by looking to the history of sexual identity categories. I also survey and interview various students, both liberal arts and business majors, to determine their perceptions about …
Relationships Among Heart Rate Monitor Usage, Neuroticism, And Performance In Triathletes, Matthew Galluzzo
Relationships Among Heart Rate Monitor Usage, Neuroticism, And Performance In Triathletes, Matthew Galluzzo
Honors Projects in Applied Psychology
Triathlon, a sport that consists of swimming, biking and running, is growing in popularity throughout the country and the world. There is a large percentage of athletes that rely on the use of a heart rate monitor to gauge effort, but there is also a group of athletes that do not use this technology. The purpose of this research was to determine if personality, specifically neuroticism, played a role in determining which athletes use heart rate monitors and whether these variables had any effect on performance. Ninety-eight triathletes were surveyed from 2 half iron distance triathlons in the summer of …
Facebook Profiles And Usage As Indicators Of Personality, Erica Dawson
Facebook Profiles And Usage As Indicators Of Personality, Erica Dawson
Honors Projects in Applied Psychology
The online social networking website, Facebook, has greatly changed the way the world communicates. Face-to-face interactions have been replaced by wall posts, status updates and friends liking posts or leaving comments. This study looks at how certain cues on Facebook profiles relate to personality traits, specifically, extraversion, conscientiousness and emotional stability. Three hypotheses focused on profile photos and how frequently the users change their photo. I predicted that 1) extraversion scores would be higher for participants who use a party scene as their profile photo, 2) conscientiousness scores would be lower for these same participants, and 3) the emotional stability …
Series Of Lectures On Personality Development
Series Of Lectures On Personality Development
Historical Documents of Bryant University (1863-present)
These lectures and demonstrations on personality development were given to Bryant freshmen in the School of Secretarial Science by faculty members and off campus specialists in 1958.