Social and Behavioral Sciences Commons^™

Time Out For Women Magazine: A New Magazine Prospectus Informed By A Historical Review And Qualitative Study On The Media Uses Of Mormon Women, Maurianne Dunn

Theses and Dissertations

This project uses a qualitative research approach to understanding Mormon women's uses and gratifications of magazines. The first study provides a retrospective look at the uses and gratifications of readers of the Relief Society Magazine (1915–1970) in order to understand where media targeted to Mormon women has been. Through interviews, focus groups and questionnaires, the study finds the main reasons Mormon women read the Relief Society Magazine was to provide (a) a handbook for daily life, (b) a community, (c) intellectual stimulation, (d) an aspirational ideal, and (e) an escape from daily life. When the magazine ceased publication, readers felt …