Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
The Rise Of The Listicle: Using Eye-Tracking And Signal Detection Theory To Measure This Growing Phenomenon, Jason Robert Freeman
The Rise Of The Listicle: Using Eye-Tracking And Signal Detection Theory To Measure This Growing Phenomenon, Jason Robert Freeman
Theses and Dissertations
As online technology continues to progress, the modes of communication through which content can be shared have exponentially grown. These include advances in navigational options for presenting information and news online. Though the listicle has been around for centuries, the internet has proliferated its growth, as content producers rely on its structure as a vehicle for sharing information. This research shows that in the case of listicles, format had no direct effect on recall, however, participants who had a greater interest in the content showed significantly higher levels of memory sensitivity. This critical finding suggests that news outlets and content …
The Rise Of The Listicle: Using Eye-Tracking And Signal Detection Theory To Measure This Growing Phenomenon, Jason Robert Freeman
The Rise Of The Listicle: Using Eye-Tracking And Signal Detection Theory To Measure This Growing Phenomenon, Jason Robert Freeman
Theses and Dissertations
As online technology continues to progress, the modes of communication through which content can be shared have exponentially grown. These include advances in navigational options for presenting information and news online. Though the listicle has been around for centuries, the internet has proliferated its growth, as content producers rely on its structure as a vehicle for sharing information. This research shows that in the case of listicles, format had no direct effect on recall, however, participants who had a greater interest in the content showed significantly higher levels of memory sensitivity. This critical finding suggests that news outlets and content …
Tweeting For A Cause: A Content Analysis Of Successful Charitable Nonprofits' Publishing Strategies On Twitter, Shaela Annice Hougaard
Tweeting For A Cause: A Content Analysis Of Successful Charitable Nonprofits' Publishing Strategies On Twitter, Shaela Annice Hougaard
Theses and Dissertations
A study examining the content strategies within Twitter posts, from nine charitable nonprofit organizations was conducted. The content analysis was conducted to identify content strategies (relationship cultivation, solicitation, and stewardship) behind each Twitter post from these nine organizations, within a one-week period. The study also looked at levels of engagement on each tweet as well as interactivity from the organization. The results showed that these nine charitable nonprofit organizations were primarily using stewardship strategies and techniques in their posts. The study also found that relationship cultivation yielded higher levels of retweets and that the relationship cultivation and solicitation combination strategy …