Social and Behavioral Sciences Commons^™

Mom Blogs: Portrayals Of Contemporary Mothering Standards, Styles, And Secrets, Angela Nuttall Ward

Theses and Dissertations

Internet use is a routine element of daily life in the early 21st century for many middle-class Americans. Today, millions of middle-class American mothers read and write online web-logs detailing motherhood and domestic life and mom blogs, formerly known as "mommy blogs," facilitate substantial economic activity. Participants collectively invest millions of hours in these blogs, sharing information and experiences, and offering each other validation and support. The present qualitative study of American mom blogs uses traditional grounded theory methods as well as Netnography techniques to investigate the thematic content found in the publicly posted text of 25 different mom blogs …