Social and Behavioral Sciences Commons^™

From Pantry To Palate: An International Cookbook Unveiling Cultural Comforts Amidst Food Insecurity On Campus, Victoria M. Main

Master of Arts in Media and Communication Plan II Graduate Projects

Food insecurity among international students in higher education is a pressing issue often overlooked by universities. This project addresses this gap by exploring food insecurity among international students at Bowling Green State University (BGSU) through participant narratives, cultural connections, and recipes collected via interviews. Diverse international students were purposively sampled, reflecting various academic disciplines, nationalities, and cultural backgrounds. Semi-structured interviews facilitated the sharing of personal stories and cherished recipes, which were analyzed to identify recurring themes and cultural commonalities.

The project resulted in the creation of the Falcon Food Pantry International Cookbook, compiling culturally resonant recipes to empower students and …

Baby Mama – Baby Daddy Drama An Ethnography Of Communication On Black Co-Parenting Talk On Youtube, Rosalyn Whickum

Master of Arts in Media and Communication Plan II Graduate Projects

As co-parenting research continues to emerge, it is important that we include the experiences of Black families in the literature. This project attempts to explore co-parenting talk among Black mothers and fathers on YouTube through Ethnography of Communication (EOC). This EOC analyzed the genres, topics, purposes, settings, keys, participants, message form and content , and act sequences of 100 YouTube videos. From this analysis, a list of recommendations for optimal co-parenting were presented as well as four co-parenting communication roles; Aggressor, Cooperator, Supervisor, and Shifter. This project concludes with a discussion on some of the key observations made during the …

Third Culture Building And Interaction During Study Abroad, Marissa Lewis

Master of Arts in Media and Communication Plan II Graduate Projects

This report examines a common problem among students who study abroad, namely, that they remain with like-nationals during their stay. Some university students refrain from interacting with students from other cultures. This phenomenon is explained by the “stress” phase in Cultural Adaptation Theory. This project commits to providing a solution to interaction barriers by introducing the Third Culture Theory. A framework for third culture building is advanced that allows students to gain more out of the study abroad experience.

What Are The Rhetorical Strategies And Consequences Of Food Labels Regarding Health, Lifestyle, And Ethics Of Consumers With Food-Related Diseases And Allergies?, Delaney Borchers

Master of Arts in Media and Communication Plan II Graduate Projects

In this study, it is investigated on how health, lifestyle and ethical factors of a consumer with a gluten-related disease and allergy influence their understanding and awareness of gluten-free food labels. This study was implemented through an online survey on a Facebook support group with a total of 195 respondents. The results show that consumers do have a strong awareness and understanding of the differences between certified gluten-free and non-certified gluten-free food labels. This indicates that having this strong awareness and understanding is influenced based upon a consumer’s health, lifestyle and ethical factors of following a gluten-free diet.

It’S Time To Talk About Sexual Health Education: The Process Behind The Youtube Web Show The Confessions Of A Sex-Ed Teacher, Ashley Hendricks

Master of Arts in Media and Communication Plan II Graduate Projects

There are many topics of discussion that are considered controversial when taught in school systems. One of the most common topics is sexual health education and the material being distributed from teachers to students in a classroom setting. Although there is plenty of research that defines sexual health education as a benefit and positive outcome for lowering sexually transmitted infections and unintended teenage pregnancy, there is still concern about topics regarding sexual activity to adolescents in middle school and high school. One of the best ways to approach a sensitive and controversial topic in academic research is by applying creative …

Help! An Insight Into Long Distance Romantic Relationship Advice Sought Online, Brendan John Murphy

Master of Arts in Media and Communication Plan II Graduate Projects

The purpose of this study was to examine the long-distance romantic relationship (LDRR) advice sought online and see how it relates to previous literature. Reddit posts from the r/LongDistance subreddit were narrowed using an advanced search to find the most popular (upvoted) advice from users. Qualitative, contextual analysis research was used to search for reoccurring themes throughout the advice sought. Results revealed that feelings of uncertainty and anxiety were very common within LDRR, and advice was sought about how to maintain relationships whilst living apart.

Proving Marketing Roi: A Digital Marketing Framework, Andrew Wiltsie

Master of Arts in Media and Communication Plan II Graduate Projects

The purpose of this study is to analyze emerging literature on the best practices in selecting marketing objectives, web analytics/KPI goals, and marketing mix channels by using digital marketing to provide executives with proof of marketing ROI. Evidence-based research was used to analyze emerging trends in digital marketing by combining literature on setting marketing objectives, web analytic and KPI goals, and selecting marketing mix channels. This study contributes a framework that can be used by both educators and practitioners to showcase the most common practices in digital marketing and how they can be applied to create an effective and efficient …

Domestic Violence And The National Football League, Kelsey Rentner

Master of Arts in Media and Communication Plan II Graduate Projects

In 2014, the National Football League (NFL) faced extreme criticism for the way it handled the three domestic violence cases that emerged into the spotlight. The Ray Rice video that showed him punching his at-the-time fiancé, as well as the several other domestic violence cases among NFL players that quickly followed, shed a light on what seemed to be a well-hidden problem within the league. Since being in the public eye, the league has not been effective with its communication efforts to prevent the issue of domestic violence and rebuild its reputation among stakeholders. This project uses evidence-based literature to …

Changing Times: An Examination Changing Video Entertainment Sources And Cable Tv Companies Communicating With Customers, Chad Christenson

Master of Arts in Media and Communication Plan II Graduate Projects

The debate of customers canceling their cable TV subscriptions and relying on a mix of free and subscription based streaming video providers for their video entertainment has been ongoing for several years. A combination of low cost alternative video sources, rising programming costs, and changing viewing habits are causing small cable TV companies to review their strategies for attracting new customers. This study focuses on two groups of consumers referred to as the cord-cutters and cord-nevers. The cord-cutters are consumers who had cable TV service and canceled, and the cord-nevers are consumers who have never had cable TV as their …

New Media Communication And Recruitment For Postsecondary Institutions, Jessica Gast

Master of Arts in Media and Communication Plan II Graduate Projects

The field of higher education is becoming more and more competitive and postsecondary institutions are aggressively searching for the best communication and recruitment strategies to recruit and attain high school seniors. As technology advances, the methods utilized to communicate and engage with prospective students during their college decision-making process must be transformed. The purpose of this Master’s project is to examine higher education marketing and recruitment literature to recommend the best communication and recruitment strategies in which postsecondary institutions should invest. Evidence-based research is utilized to examine how and why high school seniors learn about and engage with institutions, as …