Social and Behavioral Sciences Commons^™

“I Wanna Be Like Mike:” A Synthesis Of Sports Marketing From Babe Ruth To Michael Jordan, Michael John Duffy

Senior Projects Spring 2018

This project examines the rise and development of modern sports marketing, as well as its impact on the economy, society, culture, and professional sports. The project explores sports marketing through the lens of two legendary athletes – Babe Ruth and Michael Jordan. Ruth and Jordan are two pivotal figures that were major catalysts for elevating the role of sports and sports marketing to new levels in each of their time periods. Ruth was the first major athlete to sign lucrative endorsement deals as he opened the floodgates, fostering the rise of sports marketing and changing the sports economy. Moving to …

Look At Where You Listen: A Study Of Commercial Music And Mediation, Thomas Walton Moore

Senior Projects Spring 2017

A joint senior project submitted to the divisions of arts and social studies. This project aims to reconsider the 'album' as a format of music distribution that has effects on the consumption-of and relationship-with music as commodity. This project consists of writing and recorded-music-making. Please email tom (at) dpimusic (dot) com for a link.

Media And The Shooter Bias: Investigating The Relationship Between Implicit Racial Biases And News Coverage, Matthew Charles Phelps

Senior Projects Spring 2017

Abstract

Past research has suggested that the media is likely to depict Black individuals in a more negative and/or threatening manner than White individuals (Dixon & Linz, 2000; Sommers et al., 2006). Additionally, past research investigating the effect of race on the decision to shoot or not shoot in a simple shooter videogame suggests that people are both faster and more accurate when deciding to shoot armed Black targets and when deciding to not shoot unarmed White targets (Correll et al., 2002). This phenomenon is known as shooter bias. This study investigated the effect of media exposure, specifically exposure to …

The Black Women Anti-Defamation Coalition: A Proposal For The Remediation Of The Negative, Controlling Images Of Black Women, Shemar Antonio Taylor

Senior Projects Spring 2017

This research sets out to highlight the life-altering degree to which negative, domineering depictions of Black women has had and continues to have on their livelihood and also to argue that due to their systemic inability to control and craft their own reputation, this should be categorized as a human rights violation and enforced on the grounds of defamation law. Although I am not a Black woman myself, as a Black man who was raised by three Black women, I have seen first hand the importance of proving this point. Many Black women scholars, many of whom I will be …

Excluded From Humanity: The Effects Of Implicit Dehumanizing Views Toward Black Individuals In The Media, Joshua Velette

Senior Projects Spring 2017

Dehumanization—a process by which certain individuals and/or social groups are denied complete human status—has been researched extensively in psychology. Previous research on dehumanization has identified several social groups such as the poor (Haslam & Loughnan, 2014), immigrants, refugees (Esses, Medianu, & Lawson, 2013), women (Rudman & Mescher, 2012) and Black people (Goff, Eberhardt, Williams, & Jackson, 2008). Through frameworks such as the Infrahumanization theory (Leyens et al., 2003) and the dual model for dehumanization (Haslam, 2006), it has been found that out-groups may be implicitly dehumanized. The social group of interest to the present study is Black individuals. This groups …

The Effect Of Empathy On Implicit Bias, Chelsea Beckford

Senior Projects Spring 2016

The current study, investigates the influence of media on implicit biases through the mediating factor of empathy. The hypothesis was that participants that read passages that invoked empathy for either Blacks or police would experience a change in their implicit bias towards both groups (Blacks and police). Bard undergraduates read one of three passages (Black empathy, police empathy or control). The passages were created to manipulate empathy in the participants for Blacks, police or for neither group. Then they completed three Implicit Association Tests that measured their implicit biases towards flowers compared to insects, Black people compared to White people …

Texting The New Habitus: (Re)Producing And Negotiating Practices And Expectations Of The Texting Medium, Daniel Kyoungshik Park

Senior Projects Spring 2013

Senior Project submitted to The Division of Social Studies of Bard College.