Social and Behavioral Sciences Commons^™

Text Analysis Of Air Force References In Twitter, Seth A. Kline

Theses and Dissertations

Social media has grown to become a rich source for opinions, authored by individuals who volunteer them, unedited and in real-time. Armed with this information, an organization like the Air Force can understand the perceptions of consumers and learn to better serve the American taxpayer. To accomplish this goal, this research takes a qualitative approach, utilizing social media analytics in combination with various Text Mining methodologies (word frequency, word relationships, sentiment analysis, topic modeling) to provide insight on Air Force related content shared on Twitter. To provide a well-rounded analysis of the overall perception of the Air Force enterprise, the …