Social and Behavioral Sciences Commons^™

Politeness Strategies In Whatsapp Messages Between Undergraduate Students And Their Professors, Mouad Al-Natour, Shafiq Banat

Jerash for Research and Studies Journal مجلة جرش للبحوث والدراسات

This study investigates the politeness strategies that are used by undergraduate students with their professor using WhatsApp messages. Using technology and social media applications facilitates communication among societies in general and students with their professors in particular. Moreover, it shows the disparity of using politeness strategies among the students while they were contacting their professors by WhatsApp application. A Qualitative approach is used to analyze WhatsApp messages sent by the students to their professors from 30/07/2022 to 30/08/2022. The data was collected from four WhatsApp groups for specific courses they study at Jerash university. Brown and Levinson’s (1987) politeness theory …

Assessing The Threat Of Social Media To National Security: Information Operations In The 21st Century, Brendan M. Cullen

Senior Theses

The ubiquity of social media has enabled an unprecedented amount of personal data to be accessible to various entities. Social media platforms leverage this data to optimize algorithmic recommendation systems, persuade users to engage, and promote monetization. The social media ecosystem’s business model demands continuous engagement and the relentless collection of user data to grow and scale. Not only is social media massively popular around the world, but it has integrated heavily into users’ daily lives. This integration is driven by social platforms’ deliberate architectures and affordances. The intentionality of social media can be exploited by state and non-state actors …

Social Media And Dance Movement Therapy In The Latinx Community, Ambrie Sward

Expressive Therapies Capstone Theses

This capstone thesis is a literature review that combines scholarly articles, personal experiences, and social media content to explore, support, and define dance movement therapy (DMT) and Latinx identity. Social media posts from YouTube, Twitter, Instagram, Tik Tok, Facebook, and Zoom are analyzed to heal and evoke social change. The social media posts analyzed are from celebrities such as America Ferrera, Becky G, Heidi Rojas, and Selena Gomez. Additionally, personal artistic responses are included.Throughout this capstone thesis, there is discussion about dance movement therapy, social media, Latinx community and cultural identity. Themes include a lack of belonging, advocacy for mental …

Evaluating Universities Twitter Web Pages Responding To The Black Lives Matter Movement, Hind Albadi, Thomas Kenny

Faculty Publications: Communication

In the wake of the Black Lives Matter (BLM) movement in May 2020, many colleges and universities responded by making statements on their website and social media channels condemning racism. Higher education institutions began initiatives for diversity, equity, and inclusion (DEI) for faculty, staff, administrators, and students on campus. Three years later, this study investigates whether universities are still offering and promoting workshops, classes, events, and activities related to DEI to campus communities. To do so, the researchers conducted a content analysis on Twitter categorizing tweets over a one-month period, then they classified the Tweets using the top 10 colleges …

Small Historically Black Colleges And Universities Bridging Social Capital: The Use Of Language, Tone And Content To Share Information On Instagram, Pamela Peters

Journal of Research Initiatives

The COVID-19 pandemic has strained higher education institutions, especially small Historically Black Colleges and Universities (HBCUs). As campuses closed and reopened, Black communities' digital divide grew, adding to the need to stay connected. This study uses social capital to examine how institutions use language, tone, content, and information to bridge social capital. An analysis of 35 small liberal arts HBCUs’ Instagram posts was undertaken to compare post frequency, types of information, engagement, tone, language, and content in 2019 before the COVID-19 pandemic and during the pandemic, 2020 and 2021. This study indicates that post-oversaturation in 2020 and 2021 and information …

Museums, Covid-19 And The Pivot To Social Media, Jamie Larkin, Andrea Ballatore, Ekaterina Mityrova

CCI Articles and Research

This paper examines social media activity by UK museums during the COVID-19 pandemic. There is a general perception that as museums closed their doors for extended periods, their digital presence increased to maintain connections with their audiences. However, much of the research conducted in this area is based on small-scale studies and examples of best practice from large, well-resourced museums. By contrast, this study utilizes a comprehensive database of over 3300 active UK museums to understand the use of Facebook and Twitter across the sector. Specifically, the paper examines the frequency with which museums posted to these digital platforms as …

Promoting Mental Treatment In The Arab World, Aya Emam Hassanein

Masters Theses

This study investigates why mental health has been neglected in the Arab world and what strategies could be used to promote it and break the stigma associated with mental disorders. The literature review reveals that the most prominent barriers preventing mental treatment in the Arab world are cultural stigma, poverty, illiteracy, false beliefs regarding the causation of the illness, conflicts in countries, and a scarcity of mental health services and research. The review also discusses the most common mental illnesses in the Arab world and how the culture affects the process of treatment. Additionally, it discusses the possible solutions proposed …

Professional Athletes Tell All: Communication Techniques To Assist In A Successful Podcast, Wilnir Louis

Seton Hall University Dissertations and Theses (ETDs)

An increasing number of athletes are utilizing various mediums to communicate to fans. A rising medium that athletes are adopting is podcasting. While there are studies that discuss the benefits of podcasting, there is limited research that provides individuals, specifically athletes, with the proper knowledge on how to effectively communicate on a podcast platform. This project investigates what athletes can do to make their podcasts engaging for viewers and listeners. A case study was conducted that included textual and content analysis of the top episodes of two successful athlete-driven podcasts. Findings from the research guided the creation of a visual …

A Phenomenological Study Of Social Media Usage In Southern Baptist Churches In The Atlanta Metropolitan Area, Patricia Maria Rankin

Doctoral Dissertations and Projects

The purpose of this qualitative phenomenological study was to explore social media usage according to leaders from churches in the Southern Baptist Convention in the Atlanta Metropolitan Area. For this study, social media was defined as any social media networking platform used to share the Gospel. The research was guided by the mathematical theory of communication (Shannon, 2001; Weaver,1953) developed by Shannon, Weaver, Schramm, and Berlo. The communication model effectively understands and explores the literature gap regarding God and how He communicates with His people. The study started with purposeful sampling and recruitment of participants, who then voluntarily completed the …

And The Oscar Goes To... Tiktok, Dawson Bley

Senior Honors Theses

Companies have been forced to take note of the emerging social media app, TikTok, which has attracted more than a billion users to its platform and invited businesses into an uncharted market ready to be exploited. By seeking to understand and employ the unique features which have led to TikTok’s far-reaching success, many companies can similarly improve their position. In particular, traditional movie companies, which have recently suffered blows at the box office due to factors such as competition with online streaming, could benefit from an analysis of this tech to restore lost engagement and revenue. Specifically, how can the …

"Ok, Groomer" :(Post) Truth Rhetoric And Transphobia, Adit R. Selvaraj

All HCAS Student Capstones, Theses, and Dissertations

Paying attention to anti-LGBTQ rhetoric circulating on social media in Fall 2022, this thesis situates political rhetoric on Twitter, by analyzing the use of the hashtag #okgroomer. This hashtag, a corruption of the popular phrase “ok, boomer,” has been used to show contempt on social media by equating left-wing ideologies to pedophilia. Informed by gender critical theory, this work espouses the idea that #okgroomer is constructed as a post-truth ideal aided by the mythos that queer people are dangerous to children. To study #okgroomer, this thesis employs a critical technical discourse analysis informed by ecological scholarship to a case study …

Amazon Web Services, The Lacanian Unconscious, And Digital Life, Marshall N. Armintor

CLCWeb: Comparative Literature and Culture

In late 2011, ex-Amazon developer Steve Yegge’s rant about his former company described Amazon’s rapid transformation from an online bookstore to a web-services entity with a ruthlessly unified platform, all guided by the idea that the company’s effort to streamline its internal efficiency could be monetized, and the resultant software products sold through Amazon Web Services. The media consumerism that fed Amazon’s early years funded a surveilling behemoth, one that everyone feared Microsoft would become. As such, AWS has become a manifestation of the internet’s Lacanian unconscious (even providing the services and hosting for Reddit), structured around the optimization of …

Meta Social Technology And Religion: A Media Ritual Theory Critical Discourse, Maurice Emelu

2023 Faculty Bibliography

This paper explores the proposition that Meta social media and technology functions as a ritual platform and concludes affirmatively. It identifies and critically evaluates ritual elements on Meta’s platform. Employing media ritual theory in the context of religion, it analyzes the Meta for Faith homepage. Consequently, the investigation delves into Meta's role in enhancing or diminishing the sacred rituals integral to religion, one of society's oldest cultural institutions. The discussion expands by considering the implications of Meta for Faith offerings in religious rituals. Thus, this study contributes to the ongoing discourse on the increasing social technology mediatization in the rapidly …

An Intersectional Approach To Evaluating The Effectiveness Of Women’S Sexualized Body-Positive Imagery On Instagram, Megan A. Vendemia, Kyla N. Brathwaite, David C. Deandrea

Communication Faculty Articles and Research

Our work adopted an intersectional approach to investigate how women’s racial identity may influence how they evaluate and are impacted by body-positive imagery of women on social media. In a 2 × 2 × 2 experiment (N = 975), we examined how source race (Black vs White) and sexualization (non-sexualized vs sexualized) in body-positive images affect Black and White viewers’ impressions of self-interest, moral appropriateness, and body positivity. Results indicated that viewers generally responded more favorably to non-sexualized (vs sexualized) images: Participants reported less self-interested motivations for sharing, found the images more morally appropriate, and believed they were more …

Strangers Switching Their Identities: Cultural Identity Management And Performance On Social Media A Qualitative Analysis Of International Students’ Intercultural (Ex)Change Processes And Perceptions Regarding Their Stay In The United States And Countries Of Origin, Vivian Kretzschmar

All Theses

In this globalized world, cross-country travel for education has been a prevalent (5.6 million students identified as international students in 2020) and ever-increasing (with a predicted increase of 250% by 2030) trend through the past decades. The sojourn impacts the students’ experience of the new culture and the ensuing shocks and adaptations. The understanding of something as complicated as culture, trying to be integrated into a new culture, and its perception to individuals, of course, have their ways of distinct communication trends through social media.

The struggle of maintaining and changing one’s cultural identity and adaptation across cultures has been …

"Why This Post Now?" : Dramaturging Politics And Social Media, Kennedy Kemmerer

Student Scholar Symposium Abstracts and Posters

Political events have always been influenced by the media, but social media has provided a much stronger influence than the typical newspaper or radio. Users of social media accounts (Instagram, Twitter, Facebook, TikTok, etc.) have the opportunity to share whatever they want, to whoever they want, whenever they want. While social media has given immense opportunity for artists and creators alike, it has also given way for creators to participate in uninformed performance, whether intended or not, with their content. Are social media consumers considering whether content, specifically political content, is actually true or are they accepting it at face …

Our New Iscsc Social Media Presence, Bibi Pelić

Comparative Civilizations Review

Social media presence is essential, we could say even critical to any organization today. Social media can for itself be a topic for a discussion on civilization, as social media is today shaping mindsets, for better or worse.

Realizing this major development in our ever-more digitalized world, the ISCSC has undergone, in the past year, significant changes in the direction of establishing its social media presence.

A Content Analysis Of Queer Slang On Tik Tok, Kuri Benitez

Student Research Submissions

Social media platforms’ concentration of diversity and interactions has accelerated the rate of cultural change on the Internet. With the rise of Tik Tok, a video-sharing social media platform, language used by marginalized groups is being incorporated into the platform’s slang due to the rapid rotation of trends. This study aims to provide data to a new field related to Tik Tok culture and the effects of trends on marginalized groups.

Using qualitative content analysis, this article studies an LGBTQ+-inspired Tik Tok trend to determine if the portmanteau of “-ussy”’s meaning has changed from its original use and if trends …

A Wellbeing@Ksu Journey: Mapw Portfolio, Meghan Cooper

Master of Arts in Professional Writing Capstones

A process narrative and samples and complete works from my time in MAPW and as a GRA within the health and well-being departments at KSU. The portfolio showcases my journey as a communicator and professional writer and how it has impacted my current career.

Advancing Technology & Digital Lifestyles: Facilitating A Group Independent Study, Kailey Droz

WWU Honors College Senior Projects

For my senior capstone project, I facilitated a group independent study (ISP) through Fairhaven College of Interdisciplinary Studies at Western Washington University called Advancing Technology and Digital Lifestyles. A small group of students and I critically and creatively analyzed our relationship with technology, and its impacts on the individual, interpersonal relationships, culture, and society. Prior to facilitating, I did research within the fields of cyberpsychology, social psychology, communication studies, and media studies. I am sharing my syllabus and facilitation notes, my final project (two short stories), an annotated bibliography, and a reflection on the group ISP and my process.

Here …

Nonprofit Narratives: Faith-Based Organizations, The Gospel Mission, And You, Jennifer Myers

Honors Projects and Presentations: Undergraduate

This study involved an in-depth investigation into how overtly Christian 501(c)(3) nonprofit organizations incorporate the use of storytelling into their external communications through the lens of Walter Fisher’s narrative paradigm theory. Key theoretical streams examined as a part of the literature review include organizational mission communication with an emphasis in faith-based nonprofits, as well as organizational storytelling. This research study explored the following questions: “How do faith-based nonprofit organizations use narrative storytelling via social media to communicate their organizational missions within their circle of influence?” and “How do faith-based nonprofit organizations use narrative storytelling via social media to invite their …

Social Media And The Demotic Turn In Africa's Media Ecology, Farooq Kperogi

Faculty and Research Publications

Social media platforms have exploded in the last decade and have emerged as the arenas for discursive democracy, sociality, and digital dissidence across Africa. This article historicizes and genealogizes the exponential, if slightly imperceptible but nonetheless phenomenal, growth, maturation, and spread of social media on a continent that had been described in the scholarly literature as the blackhole of informational capitalism. It argues that the progressive centrality of social media in the quotidian lives of Africans, which has invited consternation and censorship from many African governments and inspired precarity in the traditional media sphere, instantiates the materialization of the demotic …

Religious Violence And Twitter: Networks Of Knowledge, Empathy And Fascination, Samah Senbel, Carly Seigel, Emily Bryan

School of Computer Science & Engineering Faculty Publications

Twitter analysis through data mining, text analysis, and visualization, coupled with the application of actor-network-theory, reveals a coalition of heterogenous religious affiliations around grief and fascination. While religious violence has always existed, the prevalence of social media has led to an increase in the magnitude of discussions around the topic. This paper examines the different reactions on Twitter to violence targeting three religious communities: the 2015 Charleston Church shooting, the 2018 Pittsburgh Synagogue shooting, and the 2019 Christchurch Mosque shootings. The attacks were all perpetrated by white nationalists with firearms. By analyzing large Twitter datasets in response to the attacks, …

Higher Education Students’ Social Media Literacy In Ethiopia: A Case Of Bahir Dar University., Atinafu Behailu

Journal of Media Literacy Education

This study investigates the status of Bahir Dar University students’ social media literacy and how associated factors affect developing core competencies. A combination of qualitative and quantitative research methods have been employed in the study. Both descriptive and inferential statistics of means core, standard deviation, one sample t-test, independent sample t-test, correlation and multiple regressions were used to analyze data gathered from the quantitative design. Data gathered from FGD were analyzed qualitatively. Accordingly, the students’ overall social media level was found to be low. Female students perform slightly lower than their counterpart male students. Among the five skills of social …

Nonprofit Narratives: How Two Organizations Use Social Media And Rhetorical Appeals To Address Issues Of Sexual And Domestic Violence, Samuel Hiester

Electronic Theses and Dissertations

Though often seen as a panacea for organizational objectives, nonprofits must be judicious in deploying social media, particularly due to resource limitations. Nonprofits deploy many types and styles of digital texts, including social media. Classical rhetorical appeals can be effective means for achieving positive impact in that context. When used correctly, these ‘digital texts’ can be leveraged for maximum engagement with audiences. This study examines both a large, national organization – the National Sexual Violence Resource Center – and a small, regional one – Branch House Family Justice Center – for not only what sort of digital texts are utilized, …

Social Media Politics Zine, Emma Beach, Mahagani Campbell, Nate Crystal, Brianna Sanchez

Student Zines

This magazine forefronts the intersection of social media, politics and race. Over the course of you reading this magazine you will learn about the different aspects of these intersections and as well as some people who are worth checking out. If you want to know about different Black owned businesses, people who are involved in promoting different issues such as the climate crisis, BLM, indigenous rights, reproductive justice and more, this magazine will help inform you. Be on the lookout for some creator spotlights and advertisements. We hope you enjoy the magazine and learn something new.

The Impacts Of Social Media On Social Movements, Gabriela Aguilar

Capstone Projects and Master's Theses

As time passes by there is more representation of social movements due to their high exposure on social media. Technology has become a major part of our everyday lives and on average we spend many hours on social platforms. We are exposed to the injustices that occur every minute of every day through social media. Before, when technology was not accessible for everyone the news people received were from television, newspapers, or even magazines. Now, we have platforms such as Twitter and TikTok among others that provide us with news on any malpractice that occurs in our communities and society. …

Put Yourself First (In A Sexy Way): Postfeminist Beauty Messaging And Resistant Media Texts, Margarita Artoglou

Dissertations, Theses, and Capstone Projects

The makeover montage trope is one of the most recognizable in media content aimed at young women, sending the message that social status and acceptance are only a new outfit and face of makeup away. While this trope and its message have been heavily critiqued by scholars, the message that beauty—and all its social benefits—can be achieved through consumerism has not disappeared, though the means by which this message is conveyed has changed. As a result of companies co-opting feminist rhetoric, conforming to standards of beauty has been recast as a “choice” one makes for herself, often wrapped in the …

Alcohol Advertisements On Social Media: A Study Of How Alcohol Advertisements On Social Media Platforms Appeal To Young People, Alexis Campbell

Journalism Undergraduate Honors Theses

Underage drinking is not uncommon and is associated with a number of school, social, legal, emotional, behavioral, health problems, and even death. This research seeks to explore alcohol-related social media advertisements across a variety of alcohol types, alcohol brands, and social media platforms. This was accomplished by a content analysis of the most popular alcohol brands’ advertisements on the Internet that examined the strategies used to appeal to consumers and the overall content patterns and characteristics of online alcohol advertisements. The strategy used differed by brand and alcohol type, but the most common themes included “taste,” “seasonal,” “holiday,” “recipe,” and …

Media And Social Media Best Practices For Feminist Activist Groups And Organizations, Arien Rozelle

The Seneca Falls Dialogues Journal

Feminist organizations and activist groups from the Women’s Suffrage movement to the Women’s March have utilized media relations tactics and techniques to share organizational messages. Over time, the art of media relations has evolved from a tactical role to a strategic necessity, one that is vital to the success of any activist organization or group as they seek to inform, educate and/or persuade their intended audience through the use of media and social media.

This essay identifies best practices for feminist activist groups and organizations to help begin or improve their media relations efforts, ranging from initial hiring, to media …