Social and Behavioral Sciences Commons^™

Framing The Fight: Revolutionary Feelings In Virtual Communities, James Reilly

Dissertations, Theses, and Capstone Projects

This study considers how social media impacts emotional processing, and ultimately social movement development. Through a multidisciplinary lens, I explore how social media fits within larger media ecologies, particularly during times of social upheaval and collective action. Grounded in an examination of organizational efforts in advance of the 2011 Egyptian revolution, I look at how communication patterns create common emotional cues that help form the movement. Considering framing, emotional habitus, and subjective agency within digital spaces, I demonstrate how social media has emerged as an articulating space for social movements to develop and plan before drawing wider, offline populations to …

Towards A Digitally Mediated Transitional Justice Process? An Analysis Of Colombian Transitional Justice Organisations’ Posting Behaviour On Facebook, Jasmin Haunschild, Laura Guntrum, Sofía Cerrillo, Franziska Bujara, Christian Reuter

Peace and Conflict Studies

In Colombia, Transitional Justice (TJ) institutions were established after years of violent conflict as part of the 2016 peace agreement between the FARC and the Colombian government. By analysing the posting behaviour of the government-appointed TJ institutions on Facebook, we show how general TJ aims and opportunities for citizen participation were promoted in 2019. Our analysis reveals that the organisations rarely address topics related to reconciliation and that active online participation and two-way communication are rather scarce. Instead, Facebook is mainly used by the TJ organisations to increase solidarity with victims and disseminate information about their work and the TJ …

“We Party As A Form Of Survival”: Clubbing During Economic Crisis In Beirut, Lebanon, Saumya Grover

Senior Theses

2020s Lebanon is wrought by a banking crisis, a refugee crisis, infrastructural issues, border conflict, and an unstable government—yet its nightlife scene is thriving. This has been the case since the onset of the Lebanese Civil War (1975-1990) when discotheques and nightclubs emerged in the region despite the decimated infrastructure and beleaguered nation. Although that war period has drawn considerable scholarly attention, there is limited scholarship on the persistence of the clubbing scene during the nation’s troubles of the 2020s. This project studies the vibrant Lebanese nightlife scene in contrast with the various crises the country is experiencing. Rendering my …

Gender And Social Media: Delving Into Young Adults’ Daily Participation On Facebook, Masa Tantawy

Culture, Society, and Praxis

With the prevalence of social networking platforms, it is crucial to study the role that gender plays in its use, for gender, which is continuously shaped by society, plays a critical role in our identities and daily lives. This paper explores how the social construction of gender affects and is affected by social media through discussing the usage of Facebook by young adults, especially Middle Eastern cisgender males and females, and women’s limited freedom on this social networking site in the Arab countries. It is argued that despite individuals having some freedom online compared to offline, their choices, specifically that …

The Relationship Between Social Media And Conspiracist Thinking On Covid-19 Vaccine Uptake, Gillianne Nugent

Senior Theses and Projects

Previous research has found a relationship between COVID-19 vaccine conspiracist beliefs, social media use, and COVID-19 vaccine uptake. The current study aimed to expand on previous findings to investigate the potential moderating effect of social media on the relationships between conspiracist beliefs, trust in experts, and political conservatism on vaccine uptake. Additionally, the current study examined two age groups (20-30 year olds and 50-60 year olds). Trust was measured using a Trust Scale (developed by researchers); Vaccine conspiracy beliefs were measured using an expanded version of the Vaccine Conspiracy Belief Questions (Shapiro et al., 2016); Frequency of social media use …

Creating Whole Inclusive Worlds: The Impact Of Social Media Usage On Black Gender Expansive Millennials’ Experiences Of Social Support And Identity Development Processes, Meredith J. Holmes

Doctoral Dissertations

This qualitative study explored the processes of finding community and developing one’s own intersectional racial and gender identity through the social media (SM) experiences of 8 Black gender expansive (GE) adults located around the United States. Using Interpretative Phenomenological Analysis (IPA) methodology and an intersectional theoretical framework, the research questions guiding the study were: “What is the relationship between Black gender expansive people, social media, and community?” and “What is the relationship between Black gender expansive people, social media, and identity development?” The researcher’s findings from in-depth interviews with participants included three major themes: A) Positive Resilience-Supporting Experiences on SM, …

Social Media Told Me I Have A Mental Illness, Kathleen Knarreborg

Electronic Theses, Projects, and Dissertations

Objective: This study assessed and addressed the attitudes and behaviors towards mental health information on social media, specifically regarding how it influences viewers behaviors and attitudes relating to mental health. Method: Using a quantitative research design, the study collected data through Qualtrics from a 15 question survey called the Mental Health Information Scale (MHI). The survey, distributed across several social media platforms, aimed to understand user attitudes and engagement with mental health content into three dimensions: stigma, self-diagnosis, and confidence in the validity of the content. Findings: There were 99 participants in this study, 69.9% female, 21.4% male. The factor …

Mental Help-Seeking: Barriers Among African Americans: The Role Of Technology In Addressing Those Barriers, Charneka Edwards

Electronic Theses, Projects, and Dissertations

The topic of mental health among the African American community is not often examined on its own, despite nuanced differences contributing to their reluctance to seek mental health services. The study is to examine, through data collection, the various barriers that have contributed to the prevention and reluctance of African Americans regarding mental health help-seeking, and how technology can circumvent those barriers. African Americans make up 12% of the US population and, of the 47 million who identified as African American, only 8.6% sought traditional mental health services, while 56% reported underutilizing mental health services in the United States due …

A Parent's Guide To Social Media Safety, Catherine Grimley

Gator TeamChild Juvenile Law Clinic

The goal of this White Paper is to provide parents and other caregivers with a compilation of literature from some of the most popular social media platforms in one convenient place. It aims to help parents understand what parental controls and account settings are available, so they can facilitate important conversations with their teens regarding social media safety.

Social Media Reliance And College Students' Tendency To Conform To Online Behaviors And Trends, Emily Grucello

Honors Theses

The importance of social media is undeniable among college students who frequently turn to online platforms as a form of recreation. While researchers have analyzed the influence of social media on emotional factors, fewer researchers have investigated if reliance on social media has an impact on public behavior and conformity habits. Therefore, the current study assesses if user reliance on two common platforms, TikTok and Instagram, are associated with conformity levels. Data collection came from a sample of 124 college-aged participants. Results found a significant correlation between conformity and Instagram reliance (r = .31, p < .001), as well as conformity and TikTok reliance (r = .32, p < .001), such that higher levels of conformity was associated with higher reliance on Instagram and TikTok. These findings highlight the importance of understanding how consumption of social media has the potential to alter the decisions and behaviors of young adults.

Online Political Participation Among Younger Generations: A Case Study Of The Nigerian Presidential Election, Bowale Odukale

All Theses

The 2023 presidential elections in Nigeria represented a significant milestone in the nation's democratic progression, capturing the interest of observers both within the country and abroad. This study identifies the key online opinion leaders who participated in the electoral discourse, their generational affiliation, and the role of social media in facilitating youth engagement throughout the political process. Using Sprinkl, an online monitoring tool to harvest publicly available tweets containing the hashtag #NigeriaDecides2023 from February 11 to March 15, coupled with interviews, the study identified the prominent opinion leaders with significant influence, their types of messages and the motives behind youth …

Zero To Hero: Rebranding A Library's Social Media, Hannah Brandon, Molly Cross

Presentations

Lincoln Memorial University (LMU) Libraries are rebranding our digital identity to stay modern, increase visibility, align with our mission and values, enhance audience engagement, gain a competitive edge, and adapt to social media trends. This refresh modernizes our image, boosts visibility, aligns with evolving values, enhances engagement, and allows adaptation to trends. LMU Libraries are updating their visual identity, refining messaging, engaging with their audience, and monitoring social media trends to ensure sustained relevance.

An Exploratory Research On The Sexualization Of Young Women On Tiktok, Grace Schmerz

Student Theses

This study adopts a mixed-method approach, utilizing both qualitative content analysis and quantitative metadata assessments to evaluate 1000 TikTok videos tagged under specific hashtags suggestive of youthful and sexualized themes. Qualitative findings highlighted the characteristics of sexualization through thematic content analysis, sorting behaviors, attire, and the context of music and speech within the videos. Themes such as sexualized postures, sexualized attire, sexualized dancing, sexualized speech, and sexualized gestures were categorized and quantified with the support of descriptive statistics. The study found a significant presence of sexualization in the sample, most prominently in post-pubescent women. Quantitatively, engagement metrics provided insight into …

Spiking Engagement: Analyzing Social Media Tactics And Fan Interaction In The Omaha Supernovas, Anne Thomas

Theses/Capstones/Creative Projects

The available engagement of social media for firms and their target market is unmatched. Rather than a one-way communication, it is an open channel. Potential customers can share their thoughts and feelings on the firms’ products and services, and firms can connect with their customers and create brand loyalty. This opens opportunities for marketers to look at new ways and strategies to connect with their customers. This is the same for professional sports teams. Just like a traditional firm, professional sports teams rely on being able to connect with and sell to their target market.

The newly established Omaha Supernovas …

Attachment (Avoidance And Anxiety) In Relation To Marital Satisfaction In Couples Born Between 1980 And 2000, Shevanthi Kanaganayagam

Doctoral Dissertations and Projects

This quantitative correlational study examined the relationship between attachment styles (Anxiety, Avoidance) correlated to marital satisfaction in heterosexual couples living in the U.S., born between 1980-2000, and the moderating role of social media use. Attachment styles develop during the infant stage through interactions with adult caregivers. It is apparent from research results that early attachment styles affect how a person interacts, impacting satisfaction in adult romantic relationships (Sandberg et al., 2015). The emergence of social media platforms, including Facebook, WhatsApp, and Instagram, has given people new ways to communicate with each other, build networks, and share information. According to research, …

Is No News Good News?: Exploring The Impact Of Social Media Use On Misinformation Beliefs, Corbin Poyer

Student Research Submissions

Does diminishing access to print news have an impact on people’s propensity to believe misinformation? What if this misinformation emanates from an online source as opposed to a print source? The focus of recent research on misinformation has been narrow: (1) recognizing its existence and acknowledging its potential impact, and (2) generating and categorizing potential analytical types of misinformation. However, the ramifications of vanishing print media have so far been overlooked. This paper asserts a connection between news sources and misinformation beliefs, further positing that the decline in the quality and availability of quality print journalism predicates an individual’s belief …

The Effects Of Social Media Marketing On Consumer Behavior, Katelin Schuiteman

Communication Senior Capstone Projects

Social media has drastically changed consumer behavior, revolutionizing the way businesses engage with their audiences. This paper explores the impact of social media marketing on consumer decision-making processes and the transformation brought about by digital marketing strategies on social media platforms. The literature review considers the significance of personalized advertising, the vulnerability of younger demographics to marketing tactics, and the emergence of influencer marketing as a powerful tool for brand promotion. Looking at insights in communication theory and marketing research, the paper underscores the vital role of engagement, community-building, and content personalization in successful social media marketing campaigns. Comparing the …

“Zero Preparation For Life After Sports”: Former College Athletes’ Use Of Tiktok To Express Transitioning Out Of Sport, Molly Harry, Sydney Hammit

Journal of Athlete Development and Experience

Every college athlete will transition out of competition and this transition is often tumultuous for athletes who have dedicated years to the sports they love. Despite these challenges, athletes are rarely given a platform to discuss their transition with peers experiencing a similar situation who can offer support. However, through social media, former college athletes are creating platforms to center their transition successes and struggles. Through the lens of Schlossberg’s Transition Theory (1981), this study used thematic analysis to examine transition experiences of former college athletes responding to a viral TikTok video. Comments (n = 869) demonstrated former athletes …

Queer Rural Youth Online: A Digital Ethnography, Joseph Robert Burns

Dissertations and Theses

This thesis is based on digital ethnographic fieldwork conducted in 2023 within Queer subcommunities on the social media sites Reddit and Twitter (now known as X) and data collected from interviews with Queer rural youth members of these communities. The data reveal that social media use directly influences the lives and actions of Queer rural youth, who use the space to build social connections, shape their personal identities, and seek advice pertaining to their in-person lives and decisions. By using these spaces, Queer rural youth build both bonding and bridging social capital, learn to subvert restrictions to their Internet access, …

Sappling: An Interactive Platform For Creative Expression And Collaboration, Alex Aquino

Graphic Communication

Sappling is a new application that aims to tackle some of the shortcomings of traditional social media, which currently dominates the way we interact with friends and other users online. In its initial phase, we plan to target a certain demographic of people that we feel would benefit most from the platform, such as engineers or musicians. As a part of my project, I plan to help identify which group we want to target in this development stage, using survey data and other metrics to measure different groups and their likelihood to benefit from this new platform. As some research …

The Impact Of Social Media On Customer Behavior – Evidence From Lebanon, Nada Jabbour Al Maalouf, Jean Elia, Chadia Sawaya, Fawzy Boutros

Arab Economic and Business Journal

Purpose: This study investigates the impact of social media advertising on customer behavior; specifically its impact on customer decision-making through social proof, customer perceptions of brands, and customer loyalty. No studies tackled this topic in Lebanon and this gap was the main motive behind this study.

Method: A quantitative deductive method was employed and a questionnaire was sent to Lebanese customers to achieve the objective of the study. The final sample obtained is 147.

Findings: The findings revealed a positive correlation between social media usage, customer decision-making, customer attitudes and perceptions toward brands, and customer loyalty. The study's findings …

Bookstagram And Beyond: Instagram As A Professional Development Tool, Carly Jessup

Georgia Library Quarterly

Learn how librarians can use Instagram for professional development.

From The Outside Looking In: Transmasculine Narrative Identity, Experiences, And Larger Narratives On Social Media, Micah Roldan

Dissertations, Theses, and Capstone Projects

Narrative identity development is an essential process in how individuals perceive themselves and the world around them. Often, narrative identity is studied in cisgender heterosexual individuals and applied to others without the acknowledgment of individuals that fall outside of these categories. Drawing upon existing literature and autoethnography, this thesis aims to meaningfully bridge this gap by studying the narrative identity development of transmasculine individuals through the lens of social media. This thesis proposes that the use of social media to share gender transition journeys has created a new digital trans and queer narrative for users and viewers. This narrative is …

The Shifting Landscape Of Adolescent Wellness In Boarding Schools: Can Time Spent Off Screens And Outdoors Improve Adolescent Wellbeing?, Kristen H. Peterson

Dartmouth College Master’s Theses

For nearly twenty years I have worked directly with adolescents as an independent school educator. Whether in the classroom, on the field, or in the dorm, I have observed and supported students through their middle and high school experiences. During this time, I have witnessed an alarming shift in adolescent physical, emotional, and social wellbeing. Concurrently, I have observed a dramatic increase in the amount of time students spend using screen-based devices, and a decrease in their time spent outdoors.

Using research to ground my anecdotal accounts in empirical understanding, my thesis examines whether or not screen use might help …

Critical Multimodal Discourse Analysis: A Case Of A Palestinian Movement, Mohammedwesam Amer

An-Najah University Journal for Research - B (Humanities)

The paper examines digital discourses of and on the Palestinian movement, Hamas on Twitter. The data corpus contains tweets and retweets by Shehab News Agency (Hamas’s agency), and all tweets associated with the hashtag #hamas and produced by any tweeter. The data resources were extracted in January 2022. The paper uses Kress and Van Leeuwen’s (1996 & 2006) social semiotic approach and critical discourse tools to examine online, textual and visual features of tweets. The findings show that the word occupation الاحتلال is the most frequent word in the tweets of Shehab News Agency, and it is associated with hashtags …

Examining Connectivity And Mental Health Amongst Generation Z And Millennials, Regina M. Luttrell Ph.D., Alexandra Hosilyk, Nyah Jones, Grace Kos-Dondlinger, Runchu Lang, Katerina Miller

Real Chemistry Emerging Insights Lab

The Real Chemistry Emerging Insights Lab tasked our research team to develop findings based on two generational cohorts and mental health. Our team decided to research Millennials and Generation Z in relation to their mental health and connectivity habits. In addition to these general topics, we analyzed how remote work, the COVID-19 pandemic and U.S. political turmoil have played a role in the mental health status of these two generational cohorts.

The Millennial generational cohort is defined as individuals born from 1981 to 1996. The Generation Z generational cohort is defined as individuals born from 1997 to 2012. In order …

Tiktok And Self-Diagnosing Mental Illnesses: Perceived Reliability Factors, Vulnerabilities, And Dangers, Micah Moulder

Undergraduate Honors Theses

TikTok’s popularity and ease of use with short-term consumption allow for greater access to online information. However, this information is not regulated nor fact-checked. Therefore, many users can acquire and spread the wrong messages, behaviors, and ideas surrounding mental illness. The purpose of this research was to examine the effects and factors of TikTok on self-diagnosing mental illnesses. A large literature was conducted to examine the effects of social media and the harms of self-diagnosing on users. Two studies were then developed and administered to determine the relationship between self-diagnosing and TikTok. Correlations, t-tests, and descriptive statistics were used to …

"But Why Facebook?" Why And How Local Nonprofit Organizations Use Facebook Compared To Other Social Media, Tyisha S. Landers

Theses and Dissertations

Social media marketing has proven to be immensely beneficial in providing a mostly free, accessible way to inform people and carry out campaigns. For nonprofits, social media platforms provide a channel to reach large audiences quickly, efficiently, and engagingly. How social media is used by nonprofit organizations – especially medium to small-scale organizations – plays a huge factor in their social media success. This factor can affect followers’ attitudes, perceptions, knowledge, and behavior toward the brand, which consequently affects the engagement level. To better understand how nonprofits use social media, in this study, the researcher will interview social media managers …

Identifying Barriers: Analysis Of Federal Law Enforcement Social Media And Recruitment Efforts, Reena Desai, Edgar Greer, Meghan Waldron

Doctor of Education Capstones

The Federal Bureau of Investigation Richmond Field Office seeks to diversify their applicant pool. In an effort to provide information on how to meet this need, our doctoral team analyzed the social media sites of six federal law enforcement agencies to include: the Federal Bureau of Investigation- Headquarters, Federal Bureau of Investigation-Richmond Field Office, Alcohol Tobacco & Firearms, the Federal Bureau of Prisons, the Drug Enforcement Agency, and the United States Marshal Service. By examining a 60-day window of images and their associated text on X (formerly Twitter), Facebook, and Instagram accounts, we wanted to gain a stronger understanding of …

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal

West Chester University Master’s Theses

Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …