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Articles 1 - 18 of 18
Full-Text Articles in Social and Behavioral Sciences
Can Marketing Transcend Entrenched Gender Biases?, Thinh Nguyen
Can Marketing Transcend Entrenched Gender Biases?, Thinh Nguyen
Markets, Globalization & Development Review
Through a feminist lens, Maclaran and Chatzidakis (2022) challenge conventional assumptions about gender, emphasizing its performative nature shaped by social practices rather than inherent traits. This commentary extends analyses of key themes such as gender performativity, the male gaze, and subject-object binaries within marketing. It critiques how marketing strategies reinforce existing power imbalances and systemic biases rooted in historical narratives. The writing also reflects on media interpretations of gender issues through films like 'Turning Red' and 'Barbie'. By contextualizing gendered marketing within broader societal frameworks, this writing contributes to ongoing dialogues in media studies, sociology, and gender studies, highlighting the …
Viewing The World Through The Prism Of Cross-Cultural Romances: Film Review Of Christmas As Usual (2023) And Further Reflections, Raja Ramanathan
Viewing The World Through The Prism Of Cross-Cultural Romances: Film Review Of Christmas As Usual (2023) And Further Reflections, Raja Ramanathan
Markets, Globalization & Development Review
No abstract provided.
“America’S Nervous Breakdown”: Mary Hartman, Mary Hartman, Popular Psychology, And The Demise Of The Housewife In The 1970s, Kate L. Flach
“America’S Nervous Breakdown”: Mary Hartman, Mary Hartman, Popular Psychology, And The Demise Of The Housewife In The 1970s, Kate L. Flach
Journal of 20th Century Media History
In 1976, soap opera satire Mary Hartman, Mary Hartman (MH, MH) debuted and reached an estimated 55 million households. Produced by Norman Lear, the central storyline developed during the first season involved the mental breakdown of Mary Hartman (Louise Lasser), a typical consumer housewife who Lear claimed metaphorically represented the United States. Portraying a discontent housewife with mental illness as a proxy for the nation reflects how ubiquitous popular psychology became in explaining American anxieties over the transformations of the family and politics. An analysis of tape-recorded writers meetings reveals that the show’s creators pulled from contemporary books, theories, and …
From Patriarchal Stereotypes To Matriarchal Pleasures Of Hybridity: Representation Of A Muslim Family In Berlin, Rahime Özgün Kehya Dr
From Patriarchal Stereotypes To Matriarchal Pleasures Of Hybridity: Representation Of A Muslim Family In Berlin, Rahime Özgün Kehya Dr
Journal of Religion & Film
Sinan Çetin’s blockbuster Berlin in Berlin (1993) is a Turkish-German co-production. In contrast to certain representational tendencies with German orientalism or Turkish occidentalism, it deconstructs the intersectional structures of migration, religion, and gender. The portrayal of religion in films about Turkish-German labour migration is a kind of cultural narcissism often projected into national cinema by denigrating the faith of the other and glorifying one’s own religion. However, perspectives at such intersections are critical and require sensitivity in filmmaking, as films can create prejudice or help build peaceful relationships around these sensitive issues. The paper employs discourse analysis in linking Derrida’s …
White Male Privilege, Diversity-As-Deficit, And Tokenism In The North American University: Reflections On Netflix’S The Chair, Annamma Joy
Markets, Globalization & Development Review
Ji-Yoon, an Asian-American woman, is the newly appointed chair of the English department at Pembroke University, a lower-tier Ivy League school. Most of the department’s faculty are older and white and male, but do include a female white professor, Joan Hambling, clearly suffering from marginalization. There is also a young black faculty member named Yasmin McKay, whom Ji-Yoon wants to make the university’s first black tenured professor in the English department. Yaz, as they call her, has published in the top journals and is loved by her students, who flock to take her courses. There are other story dynamics dealing …
“She Was No Taller Than Your Thumb. So She Was Called Thumbelina”: Gender, Disability, And Visual Forms In Hans Christian Andersen’S “Thumbelina” (1835), Hannah J. Helm
Journal of Gender, Ethnic, and Cross-Cultural Studies
This article explores representations of femininity and disability in Hans Christian Andersen’s fairy tale “Thumbelina” (1835) and select examples of his paper art. In this article, I argue that, on one level, the fairy tale and Andersen’s own paper cuttings uphold feminine and ableist norms. However, on another level, these literary and visual forms simultaneously work to destabilise social prejudices and challenge bodily normativity. I explore how characters and themes associated with the fairy tale and paper art can be (re)read in strength-based ways. In the story, Thumbelina experiences the world through her smallness, and key themes including accessibility, physical …
The Unfinished Hope Of Gower's Transgender Children, Gabrielle M.W. Bychowski
The Unfinished Hope Of Gower's Transgender Children, Gabrielle M.W. Bychowski
Accessus
This article examines two of Gower's tales from the Confessio Amantis that deal with trans youths: Iphis and Narcissus. Considering these two tales together, I ask the question: why does one story end with hopeful futurity for the trans masculine youth and the other end with death and the absence of futurity for the trans feminine youth. Connecting these medieval texts to premodern contexts and then with modern contexts, I map the trajectory of centuries long problems facing trans youths. In the end, I conclude that trans youth possess a healthier and more stable future when they receive trans affirming …
Bibliometric Analysis Of Publications Discussing The Construction Females Heroism Worldwide (1958-2021), Cut Novita Srikandi
Bibliometric Analysis Of Publications Discussing The Construction Females Heroism Worldwide (1958-2021), Cut Novita Srikandi
International Review of Humanities Studies
The number of gender studies related to female heroism varies, however to the best of our knowledge, no bibliometric studies have been conducted to examine research trend related to the construction of female heroism in history. Therefore, the aims of this research to investigate the trend of publication related to the female heroism by utilizing bibliometric analysis which become parameter to evaluate and visualize the worldwide publication focus on the development of gender studies. Herein, we identified 753 research articles in English from Scopus database which were published from 1958 – 2021. According to our findings, we highlighted that the …
Kiss Of Love Campaign: Contesting Public Morality To Counter Collective Violence, Sonia Krishna Kurup Miss
Kiss Of Love Campaign: Contesting Public Morality To Counter Collective Violence, Sonia Krishna Kurup Miss
Peace and Conflict Studies
The paper studies the immense opposition to a nonviolent campaign against the practice of moral policing in Kerala to understand the dominant spaces, collective identities, and discourses that give shape to the outrage of public morality in India. The campaign through its politics specifically targeted rightwing and political groups as well as socially embedded familial and institutional structures that exercise control over individuals through patriarchal regimes. The adverse reaction to the campaign revealed that collective aggression or violence can be used to impose majoritarian values and exert social control through the authority of public morality and everyday acts of moral …
Posters, Handkerchiefs And Murals: Visual Gender Separation During The Troubles, Bradley Rohlf
Posters, Handkerchiefs And Murals: Visual Gender Separation During The Troubles, Bradley Rohlf
Irish Communication Review
The Troubles in Northern Ireland provide a complex and intriguing topic for many scholars in various academic disciplines. Their violence, publicity and tragedy are common themes that elicit a plethora of emotional responses throughout the world. However, the very intimate nature of this conflict creates a much more complex system of friends, foes and experiences for those involved. While the very heart of the Irish nationalist movement is founded on liberal and progressive concepts such as socialism and equality, the media associated with it sometimes promote tradition and conservatism, especially regarding gender. This critical study examines a sociopolitical struggle through …
Music Magazines And Gendered Space: The Representation Of Artists On The Covers Of Hot Press And Rolling Stone, Yvonne Kiely
Music Magazines And Gendered Space: The Representation Of Artists On The Covers Of Hot Press And Rolling Stone, Yvonne Kiely
Irish Communication Review
Over the past two decades the commercial music magazine industry has lapsed into a deepening cycle of continuous decline. The demise of the widely popular UK pop music magazine, Smash Hits, in 2006 and the announcement of the final print issue of NME in 2018 has been accompanied by music magazines worldwide reporting year-on-year declines in sales and readership. Meanwhile research has found that portrayals of gender on music magazine covers are largely unrepresentative and unreflective of social heterogeneity – yet the gendered media histories of the industry’s enduring and iconic music magazines remain largely under researched. In order …
The Commodified Body And Post/In Human Subjectivities In Frears’S Dirty Pretty Things And Romanek’S Never Let Me Go, Rocio Carrasco
The Commodified Body And Post/In Human Subjectivities In Frears’S Dirty Pretty Things And Romanek’S Never Let Me Go, Rocio Carrasco
CLCWeb: Comparative Literature and Culture
Following new materialist analysis, this article takes the body as the central locus of analysis, and relates it to broader questions such as ethics, ideology, power and/or technologies. Specifically, it revolves around the idea of embodied subjectivity as articulated by scholars Rosi Braidotti, Sherryl Vint or Cary Wolfe, whereby body and subjectivity are indissolubly and interestingly connected. Stephen Frears’s Dirty Pretty Things (2002) and Mark Romanek’s Never Let Me Go (2010) exploit the idea of the commodified body, understood here as a vulnerable body, a disposable commodity at the service of powerful and/or wealthy people. Victims of the cruelties inflicted …
The Reification Of Hegemonic Masculinity Via Heteronormativity, Sexual Objectification, And Masculine Performances In Tau Kappa Epsilon Recruitment Videos, Viki Tomanov
Butler Journal of Undergraduate Research
Fraternity members constitute a large percentage of men who hold highly influential jobs in politics, large corporations, and the like. Since fraternities are limited to men-only, it is important to examine how masculinity is both rhetorically constructed and subsequently performed. Tau Kappa Epsilon (TKE), the fraternity with the largest amount of chapters nationwide, is the focus of my analysis. Its popularity among college campuses signifies that its recruitment is successful and that, regardless of initiation into the fraternity, many men (and women) view TKE as an example of masculinity. In my analysis, I examine TKE recruitment videos from various universities …
From Rice Eaters To Soy Boys: Race, Gender, And Tropes Of ‘Plant Food Masculinity’, Iselin Gambert, Tobias Linné
From Rice Eaters To Soy Boys: Race, Gender, And Tropes Of ‘Plant Food Masculinity’, Iselin Gambert, Tobias Linné
Animal Studies Journal
Tropes of ‘effeminized’ masculinity have long been bound up with a plant-based diet, dating back to the ‘effeminate rice eater’ stereotype used to justify 19th-century colonialism in Asia to the altright’s use of the term ‘soy boy’ on Twitter and other social media today to call out men they perceive to be weak, effeminate, and politically correct (Gambert and Linné). This article explores tropes of ‘plant food masculinity’ throughout history, focusing on how while they have embodied different social, cultural, and political identities, they all serve as a tool to construct an archetypal masculine ideal. The analysis draws on a …
Politics Of Feminist Revision In Di Prima's Loba, Polina Mackay
Politics Of Feminist Revision In Di Prima's Loba, Polina Mackay
CLCWeb: Comparative Literature and Culture
In her article "Politics of Feminist Revision in di Prima's Loba" Polina Mackay explores Diane di Prima's two-volume epic Loba (1998) and, through a comparison of di Prima to the work of Adrienne Rich, argues that Loba practices a politics of feminist revision. Further, Mackay examines the ways in which di Prima starts to move away from the recovery project of female voices in patriarchal culture, associated with late twentieth-century Feminism, towards a women's literature which need not be defined entirely through its resistance to patriarchal narratives of gender in men's literature. Here it focuses on di Prima's revisionist …
How Toni Morrison's Facebook Page Re(Con)Figures Race And Gender, Beatriz Revelles-Benavente
How Toni Morrison's Facebook Page Re(Con)Figures Race And Gender, Beatriz Revelles-Benavente
CLCWeb: Comparative Literature and Culture
In her article "How Toni Morrison's Facebook Page Re(con)figures Race and Gender" Beatriz Revelles-Benavente explores Morrison's Facebook page and comments on it. In 2010, Morrison opened a Facebook page where she received a large amount of comments and created debates and Revelles-Benavente analyses how these comments navigate questions of race and gender. Based on theoretical considerations about issues of race and gender in cyberculture and applied to the narratives posted on Morrison's Facebook page, Revelles-Benavente argues that the problematics of race and gender are relational and the question needs to be centered on the object of study as the relation …
Gender Identity Construction Through Talk About Video Games, Sara M. Cole
Gender Identity Construction Through Talk About Video Games, Sara M. Cole
CLCWeb: Comparative Literature and Culture
In her article "Gender Identity Construction through Talk about Video Games" Sara Cole discusses the construction of gender identity in terms of experiences of digital media and interactive play. Digital literacy expresses, shares, and reaffirms gendered self-identification through experiences of video game play with narratives that either confirm or deny stereotypical biases. In-depth interviews were used to explore the effects of play practices on conceptions of masculinity and personal identity in males who grew up in the 1980s by focusing on a linguistic analysis of the pragmatics of their shared thoughts on play, fantasy, use of digital media, and violence. …
Is First, They Killed My Father A Cambodian Testimonio?, John Maddox
Is First, They Killed My Father A Cambodian Testimonio?, John Maddox
CLCWeb: Comparative Literature and Culture
In his article "Is First, They Killed My Father a Cambodian testimonio" John T. Maddox discusses aspects of the testimonial. Dialoguing with leading Latin Americanists, Maddox argues that Cambodian writer Loung Ung's First, They Killed My Father (2000) challenges this uniqueness and opens studies on the testimonio to new possibilities for intellectual reflection and political activism. In Maddox's view, the continued use of the term testimonio would serve as a reference to this long-standing tradition of writing and thinking about political violence in Latin America. After a discussion of the debate of the definition and function of testimonio and …