Social and Behavioral Sciences Commons^™

Looking Back At The Media's Future: A Mixed Method Analysis Of Race And Gender Bias During The 2008 Democratic Presidential Primary Season, Tim Vance

Dissertations

Political knowledge has been defined as the individual’s ability to recall candidate names, personal characteristics, and qualifications. Furthermore, it is the ability to identify election issues, current campaign developments, and recognize connections between candidates and issue positions (C. Atkin & Heald, 1976). I posit that political knowledge has become much more…and much less.

I have introduced, in this paper, a number of sources for political learning: ads, newspapers, YouTube, and television news. All hold some interest for investigation as political knowledge sources, but methodology cannot be standardized across all sources. As such, the focus of the qualitative part of this …