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Full-Text Articles in Social and Behavioral Sciences
Diversity In Online Advertising: A Case Study Of 69 Brands On Social Media, Jisun An, Ingmar Weber
Diversity In Online Advertising: A Case Study Of 69 Brands On Social Media, Jisun An, Ingmar Weber
Research Collection School Of Computing and Information Systems
Lack of diversity in advertising is a long-standing problem. Despite growing cultural awareness and missed business opportunities, many minorities remain under- or inappropriately represented in advertising. Previous research has studied how people react to culturally embedded ads, but such work focused mostly on print media or television using lab experiments. In this work, we look at diversity in content posted by 69 U.S. brands on two social media platforms, Instagram and Facebook. Using face detection technology, we infer the gender, race, and age of both the faces in the ads and of the users engaging with ads. Using this dataset, …
Productive Aging In Developing Southeast Asia: Comparative Analyses Between Myanmar, Vietnam And Thailand, Bussarawan Puk Teerawichitchainan, Vipan Prachuabmoh, John E. Knodel
Productive Aging In Developing Southeast Asia: Comparative Analyses Between Myanmar, Vietnam And Thailand, Bussarawan Puk Teerawichitchainan, Vipan Prachuabmoh, John E. Knodel
Research Collection School of Social Sciences
Alarmist views regarding the burden that older persons pose for family and society are prevalent; yet, such views are not necessarily warranted. To fill the research gap, this study examines prevalence and differentials in later-life productive engagement in developing Southeast Asia with a focus on the roles of educational attainment and gender. Based on analyses of recent aging surveys in Myanmar, Vietnam and Thailand, we assess three major dimensions of productive engagement among persons aged 60 and above, i.e. their economic activity, assistance to family members, and caregiving. Results suggest that elders in all three countries make important contributions to …
Women's Education, Intergenerational Coresidence, And Household Decision-Making In China, Cheng Cheng
Women's Education, Intergenerational Coresidence, And Household Decision-Making In China, Cheng Cheng
Research Collection School of Social Sciences
ObjectiveThis study examines how intergenerational coresidence modifies the association between women's education and their household decision‐making power in China.BackgroundPast research on how married women's education increases their decision‐making power at home has focused primarily on nuclear families. This article extends prior research by examining how this association varies by household structure. It compares women living with their husbands with those living with both their husbands and parents‐in‐law.MethodThis article used data from the China Family Panel Studies in 2010 and 2014. It employed marginal structural models to address the concern that certain characteristics selecting women of less power into coresidence with …
Coping With Stereotype Threat: Multiple Identities And The Role Of Gender-Professional Identity Integration (G-Pii), Amy Jia Ying Lim
Coping With Stereotype Threat: Multiple Identities And The Role Of Gender-Professional Identity Integration (G-Pii), Amy Jia Ying Lim
Dissertations and Theses Collection (Open Access)
Negative stereotypes concerning females’ inferior quantitative abilities continue to hinder females’ preference and success in science, technology, engineering, and mathematics (STEM) fields. Studies on multiple identities show that priming females with a favorable identity, a social identity they possess that is associated with superior quantitative abilities, can reduce the aversive effects of stereotype threat. However, this line of research overlooked the fact that females manage their multiple identities in different ways and therefore respond to identity cues differently. This paper examined the role of gender-professional identity integration (G-PII), an individual difference on perceived compatibility of gender and professional identities, in …