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The Basis Of Self And Other In Gender Constructed Identity, Julie L. Lemley

Journal of Undergraduate Research at Minnesota State University, Mankato

This paper is an extension of previous research projects wherein I applied theories of identity and labeling (Garfinkle), power (French and Raven) and gender (Pearson, West and Turner) to adolescent girls’ identity construction. Using methods of textual criticism, I argued then that the advertising targeting adolescent girls at the crucial transitional period between child identity and adult identity was dominated by patriarchal imagery, the implications of which are sexual violence, low-self esteem and self-objectification by young women. This paper applies the same methodology but to identity formation of adolescent boys, arguing on the basis of Hegel’s master-slave dialectic that adolescent …