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Gender

James Madison University

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Full-Text Articles in Social and Behavioral Sciences

The Evolution Of Disney Princesses And Their Effect On Body Image, Gender Roles, And The Portrayal Of Love, Rachael Michelle Johnson May 2015

The Evolution Of Disney Princesses And Their Effect On Body Image, Gender Roles, And The Portrayal Of Love, Rachael Michelle Johnson

Educational Specialist, 2009-2019

The media plays an essential role in determining people’s schemas of the real world, assumptions about cultural ideals, and perceptions surrounding body image, gender roles, and the idealization of love (Behm-Morawitz & Mastro, 2008; Herbozo, Tantleff-Dunn, Gokee-Larose, & Thompson, 2004). Children in particular are vulnerable to these messages due to their high consumption of media and their cognitive development (Agarwal & Dhanasekaran, 2012; Herbozo et al., 2004). Disney is one the most powerful aspects in children’s media and their princess phenomenon plays an essential role in perpetuating stereotypes by having their heroines embody submissiveness, being young and thin, and attracting …