Social and Behavioral Sciences Commons^™

​​Pr 101: A Resource For New Public Relations Professionals, Ilana M. Weinberger

Publications and Research

The field of public relations (PR) is often misunderstood, despite the fact that it is a growing field (Fawkes, 2018). New employees enter the field of PR every year, whether as new graduates or as those making a career change, yet the intricacies of working in PR are not generally taught in the classroom (Meganck, Smith & Guidry, 2020). Most people do not have a solid understanding of what PR professionals do on a day-to-day basis, and in fact, many of those entering the field don’t either. They may think that PR is simply social media management, or even confuse …

Soche Honors Cedarville’S Public Relations Director, Mark D. Weinstein

News Releases

The Strategic Ohio Council for Higher Education (SOCHE) has presented Cedarville University’s Mark D. Weinstein, executive director of public relations, with a Staff Excellence Award for September 2022.

Response To A Shooting: Supporting A Community’S Steps Forward, Ady Dewey

Strategic Public Relations Projects

On February 1, 2022, two security officers were killed by a gunman on the Bridgewater College campus. Our peaceful community was rocked by heartbreak. The fear, trauma, and grief of that day and the days—and months—to follow were uncharted and challenging in as many different ways as there were individuals impacted.

When the Strategic Public Relations (COMM 347) met for the first time when classes resumed a week later, after processing together their feelings and reactions to the day, they determined that they wanted to do something to help in the healing. They identified two needs: encouraging self-care and promoting …

Situational Crisis Communication Theory And The British Royal Family, Addison Shaw

Senior Honors Theses

This thesis will analyze the public relations of the British Royal Family as seen through the lens of Timothy Coombs’ Situational Crisis Communication Theory (SCCT). Coombs’ (2007) theory provides a theoretical framework and guidelines for crisis response strategies when organizations experience a crisis. This thesis will particularly evaluate the public relations of the British Royal Family during the aftermath of Princess Diana’s death by examining primary artifacts such as newspaper articles and public statements made by the organization and the public. Furthermore, this thesis fills in the research gap regarding the evolution of the public’s perception of an organization with …