Social and Behavioral Sciences Commons^™

Citizen Journalism: From Thomas In Boston To Twitter In Tamaulipas, A Case Study, Guadalupe Correa-Cabrera, Maria Fernanda Machuca, Ruth Ann Ragland

Public Affairs and Security Studies Faculty Publications and Presentations

As violence spiked in Mexico in clashes between drug trafficking organizations and law enforcement, news media were systematically silenced by cartels and cowed legitimate governments. Reliable information on street battles and their consequences ceased to flow through traditional channels to an anxious citizenry on the Mexican side of the U.S.-Mexico border 10 miles from McAllen, Texas. In Reynosa, Tamaulipas, a noted “plaza” territory contested by the Zetas and the Gulf Cartel, ordinary citizens became journalists in 2010, reporting under the umbrella of the pioneer #ReynosaFollow hashtag on the Twitter social media platform. This gave frightened citizens a sense of anonymity …

Strategic Insights: Think Before You Post: A Message To Those In Uniform, Heidi A. Urben

Articles & Editorials

No abstract provided.

Social Media For Senior Citizens: An Introductory Course, Cheryl Raistrick

Instructional Design Capstones Collection

The Woburn Council on Aging is a municipal, volunteer board appointed by the Mayor of Woburn. The Woburn COA operates the Woburn COA Senior Center as a resource for the community's senior citizen population. The Senior Center provides information, referrals, information, outreach, advocacy, transportation, health screening, nutrition, education, peer support, recreation, volunteer development and intergenerational programming for members of the community. Educational programs on the use of technology are offered monthly at the Woburn COA Senior Center though members have expressed interest in learning more about social media applications and how they can be used to communicate with family and …

Social Media And Learning At The Ferguson Municipal Public Library, Madelynn Dickerson

Library Staff Publications and Research

This brief article highlights the way in which the Ferguson Municipal Public Library harnessed social media, specifically Twitter, to provide opportunities for learning in the community during the August 2014 protests after the death of Michael Brown, a black teenager shot and killed by a white police officer. The article presents data from the Ferguson Library’s Twitter account and looks at community reception of the library’s educational efforts.

Harnessing Yik Yak For Good: A Study Of Students’ Anonymous Library Feedback, Mark Robison, Ruth Connell

Library Faculty Publications

This study explores academic libraries’ potential uses of the mobile application Yik Yak, with particular focus on patrons’ anonymous feedback about library services and spaces. Over a 232-day period, the authors observed the Yik Yak feed for their university and recorded all yaks related to the library. A content analysis of the 249 library-related yaks found six distinct purposes that these library-related yaks served, from the perspective of the patron, that are of interest to the library: asking questions about library services; reporting problems with library spaces; reprimanding violations of and encouraging adherence to library policies; sharing compliments about library …

What Do Chinese Really Think About Democracy And India?, Devin K. Joshi, Yizhe Xu

Research Collection School of Social Sciences

There has been much speculation about whether China will democratize and avoid conflict with India in the twenty-first century. Yet, few studies have investigated how contemporary Chinese view India and its democracy. Addressing this gap in the literature, the authors examined Chinese media coverage of India’s two-month long April–May 2014 parliamentary election, the largest election in world history, through systematic analysis of over 500 articles from ten major mass media outlets and over 27,000 messages transmitted on Sina Weibo social media. As might be expected, Chinese mass media generally portrayed India and its elections in a condescending fashion while avoiding …

On Profiling Bots In Social Media, Richard J. Oentaryo, Arinto Murdopo, Philips K. Prasetyo, Ee Peng Lim

Research Collection School Of Computing and Information Systems

The popularity of social media platforms such as Twitter has led to the proliferation of automated bots, creating both opportunities and challenges in information dissemination, user engagements, and quality of services. Past works on profiling bots had been focused largely on malicious bots, with the assumption that these bots should be removed. In this work, however, we find many bots that are benign, and propose a new, broader categorization of bots based on their behaviors. This includes broadcast, consumption, and spam bots. To facilitate comprehensive analyses of bots and how they compare to human accounts, we develop a systematic profiling …

Spiteful, One-Off, And Kind: Predicting Customer Feedback Behavior On Twitter, Agus Sulistya, Abhishek Sharma, David Lo

Research Collection School Of Computing and Information Systems

Social media provides a convenient way for customers to express their feedback to companies. Identifying different types of customers based on their feedback behavior can help companies to maintain their customers. In this paper, we use a machine learning approach to predict a customer’s feedback behavior based on her first feedback tweet. First, we identify a few categories of customers based on their feedback frequency and the sentiment of the feedback. We identify three main categories: spiteful, one-off, and kind. Next, we build a model to predict the category of a customer given her first feedback. We use profile and …

Brand Tracking On Social Media: The Role Of Country Of Origin Perceptions, James Pokrywczynski, Hang Lu

College of Communication Faculty Research and Publications

Marketers are now almost a decade into using social media as another outlet in developing brand relationships with consumers. Yet an understanding of how consumers interact with brands online is still in its infancy. This paper compares the social media and brand-tracking habits of consumers in three parts of the world: Asia, the Middle East and the USA. In addition, the study attempts to explain what motivates consumers to follow brands on social media, focusing on the role of products’ country of origin in explaining the relationship. The results show that US consumers spent the most time on social media …

Nonprofit Use Of Social Media: Insights From The Field, Justin Greenleaf Ph.D.

Leadership Faculty Publications

This study focuses on social media use in nonprofit organizations and how nonprofits perceive and strategize about the use of social media platforms. The study was open to any nonprofit organization actively engaged in the use of social media and fifteen different nonprofit organizations were purposefully selected for inclusion in the study. Through interviews with the social media strategists employed by the organizations, the researcher created a foundation for understanding perceptions of effective strategies for social media use in these nonprofits. While participants described a variety of social media platforms, discussion revolved primarily around the use of Facebook and Twitter. …

Affect And Value In Critical Examinations Of The Production And ‘Prosumption’ Of Big Data, Daniel G. Cockayne

Geography Faculty Publications

In this paper I explore the relationship between the production and the value of Big Data. In particular I examine the concept of social media ‘prosumption’—which has predominantly been theorized from a Marxist, political economic perspective—to consider what other forms of value Big Data have, imbricated with their often speculative economic value. I take the example of social media firms in their early stages of operation to suggest that, since these firms do not necessarily generate revenue, data collected through user contributions do not always realize economic value, at least in a Marxist sense, and that, in addition to their …

Introduction: Spatial Big Data And Everyday Life, Agnieszka Leszczynski, Jeremy Crampton

Geography Faculty Publications

Spatial Big Data—be this natively geocoded content, geographical metadata, or data that itself refers to spaces and places—has become a pervasive presence in the spaces and practices of everyday life. Beyond preoccupations with “the geotag” and with mapping geocoded social media content, this special theme explores what it means to encounter and experience spatial Big Data as a quotidian phenomenon that is both spatial, characterized by and enacting of material spatialities, and spatializing, configuring relations between subjects, objects, and spaces in new and unprecedented ways.

Understanding Social Media Program Usage In Public Transit Agencies, Jenny H. Liu, Wei Shi, O. A. Elrahman, Xuegang Ban, Jack M. Reilly

Urban Studies and Planning Faculty Publications and Presentations

Social media has been gaining prominence in public transit agencies in their communication strategies and daily management. This study aims to better understand recent trends in social media usage in public transit agencies, to examine which agencies use what kind of social media programs for what purposes, and how they measure their programs. A survey was conducted of the top transit agencies in the nation, and results are examined through descriptive statistical analysis, correlation analysis and regression modeling. We found that while most agencies still lack clearly-defined goals and performance metrics to guide their social media development, many are increasing …

Understanding Dialogue And Engagement Through Communication Experts’ Use Of Interactive Writing To Build Relationships, Betsy Anderson, Rebecca Swenson, Nathan Gilkerson

College of Communication Faculty Research and Publications

Dialogic communication is an important public relations theory, yet scholarship has found few organizations using it to its full potential. Meanwhile, multiple overlapping definitions exist for related terms like engagement, interactivity, and responsiveness, causing potential confusion for researchers and professionals. This research reports the results of in-depth interviews with top digital public relations professionals regarding how they use interactive writing, a form of social media engagement, to build relationships. Through their own unprompted words, the research also describes how professionals use terms such as dialogue, engagement, interactivity, and responsiveness, and corresponding definitions, to refer to their …

Social Media Information And Analyst Forecasts, Mahfuja Malik, Rajib Hasan, Abu S. Amin

WCBT Faculty Publications

In the past decade, social networking has changed the landscape of information dissemination. The rapid diffusion of social media services such as Facebook and Twitter is unprecedented and offers immense possibilities for corporations to communicate with, and engage core stakeholders in, various business decisions. In this study, we investigate whether social media play any role as a source of information for financial analysts. We specifically focus on information revealed on the official Facebook pages of S&P 500 firms. We define information content on a Facebook page as the total number of posts by the corporations and the comments, likes and …

Illusions Of A ‘Bond’: Tagging Cultural Products Across Online Platforms, Nadine Desrochers, Audrey Laplante, Anabel Quan-Haase, Kim Martin, Louise Spiteri

FIMS Publications

Structured Abstract

Purpose

Most studies pertaining to social tagging focus on one platform or platform type, thus limiting the scope of their findings. This study explores social tagging practices across four platforms in relation to cultural products associated with the book Casino Royale, by Ian Fleming.

Design/methodology/approach

A layered and nested case study approach was used to analyze data from four online platforms: Goodreads, Last.fm, WordPress, and public library social discovery platforms. The top-level case study focuses on the book Casino Royale, by Ian Fleming, and its derivative products. The analysis of tagging practices in each of the …

"(Don’T You) Wish You Were Here?”: Narcissism, Envy And Sharing Of Travel Photos Through Social Media: An Extended Abstract, David G. Taylor

WCBT Faculty Publications

Consumers are increasingly relying on user-generated content on social media for their awareness and subsequent decisions regarding travel destinations. This user-generated content – photos, comments, narratives and stories – is perceived by consumers to be more trustworthy and reliable compared to traditional sources of tourism information. ). Thus, understanding consumer motivations for sharing their travel through social media may provide tremendous advantage for tourism marketers.

A History And Analysis Of Cala's Social Media, Sai Deng, Xiao Hu

Faculty Scholarship and Creative Works

Under the rapid development of social media and social networking sites, a number of social media channels have been deeply integrated into people's professional and private lives. The Chinese American Librarians Association (CALA), started its social media presence in 2012 with Facebook, and then expanded to YouTube and WeChat. While CALA's Facebook and YouTube channel are more public and social platforms for its news, announcements and documents, its WeChat group is more of an informal space for sharing news and embarking discussions. This poster will look into the various aspects of these social media channels and provide statistical and textual …

Social Media For Librarians And Users, A Global Perspective, Sai Deng, Ying Zhang, Jing Xu

Faculty Scholarship and Creative Works

Social media has increasingly become an integral part of our personal and professional lives worldwide, and it revolutionizes how we communicate and share information. Libraries and librarians are early adopters and proponents for the use of social media. In countries such as China, social media has gained momentum in the recent years, and particularly in colleges and libraries.

This poster first investigates social media's presences and applications especially in university libraries in the U.S. and in China. The two countries use different social media apps such as WeChat, Facebook, Twitter, Weibo and Blog. It then focuses on a case study …

#Greysanatomy Vs. #Yankees: Demographics And Hashtag Use On Twitter, Jisun An, Ingmar Weber

Research Collection School Of Computing and Information Systems

Demographics, in particular, gender, age, and race, are a key predictor of human behavior. Despite the significant effect that demographics plays, most scientific studies using online social media do not consider this factor, mainly due to the lack of such information. In this work, we use state-of-the-art face analysis software to infer gender, age, and race from profile images of 350K Twitter users from New York. For the period from November 1, 2014 to October 31, 2015, we study which hashtags are used by different demographic groups. Though we find considerable overlap for the most popular hashtags, there are also …

He Used The Internet - I Used The Encyclopedia, Rebekah Mccloud

UCF Forum

I was talking recently with one of my students who will graduate in May. He told me about his first year in college and began his reminiscence with: “Back in the day…”

Ethical Usage Of Internet Facility By Students Of Information Science At Jimma University, Munusmay Natarajan, Bezawit Fantahun Miss

Library Philosophy and Practice (e-journal)

This research on ethical usage of internet facility by the students of information science, Jimma University has been conducted in order to find out the ethical attitude of information science students towards usage of internet facilities, ethical advantage students had gained through the usage of internet facilities and to find out the websites they were using in the computer laboratories. Cross Sectional Survey Method was used for conducting the study. Primary and secondary data collection methods were used in this research. The instruments for data collections were observations, interviews and questionnaires and a descriptive analysis has been used for interpretation …

Come On Baby, Light My Fire: A Study On Dutch Millennial Usage Of Dating Applications And Morals, Hannah Stokes

Independent Study Project (ISP) Collection

This is an explorative study of Dutch Millennials and their usage of mobile dating applications in better understanding the connections between youth culture, technology, and intimate relationships. This research also explores common behaviors and beliefs of a specific age group using generational theory. Five qualitative interviews with Dutch Millennials born between 1983 and 1997. The data from the interviews was analyzed using a generational theory framework, but also in relation to common understanding of the Millennial generation’s characteristics and behaviors. Participants spoke about their identities as Millennials, their relationship with technology and social media, as well as their experiences dating …

Helping Smes Understand Consumers And Competitors, Kyong Jin Shim

Research Collection School Of Computing and Information Systems

No abstract provided.

Social Media And Persuasion - Great Expectations, Bruce Kuiper

Faculty Work Comprehensive List

"Using social media is often considered a standard, and any time you’re not using a standard, you ought to have good reason."

Posting about the appropriate use of new forms of communication from In All Things - an online hub committed to the claim that the life, death, and resurrection of Jesus Christ has implications for the entire world.

http://inallthings.org/social-media-and-persuasion-great-expectations/

Using Social Media For Evangelism, S. Joseph Kidder

Faculty Publications

No abstract provided.

Challenges Of Internet And Social Media Use In Adolescents, Mandakini Sadhir, Stephanie J. Stockburger, Hatim A. Omar

Pediatrics Faculty Publications

There has been tremendous growth in use of technology in recent decades. The majority of teens now have access to a desktop/laptop computer as well as a gaming console and smartphone. With growing internet and social media use teens now face challenges including cyberbullying, sexting and problematic internet use that result in various health implications. Health care providers are in unique position to educate adolescents and families about current challenges and provide age appropriate guidance to promote healthy internet behaviors.

Digital Refuse: Canadian Garbage, Commercial Content Moderation And The Global Circulation Of Social Media’S Waste, Sarah T. Roberts

Media Studies Publications

The story of a rogue Canadian garbage barge attempting to offload illegal garbage in the Philippines opens this article on techno-trash, in order to underline both the relationships between countries of the Global North with countries of the Global South in matters of waste, as well as to reframe discussions of techno-trash as one fundamentally tied to material things. The definition of techno-trash is then expanded, to cover digital detritus created through an entirely digital set of practices I term “Commercial Content Moderation.” The attempt to offload mounds of e-waste and the similar ways in which a great deal of …

Commercial Content Moderation: Digital Laborers' Dirty Work, Sarah T. Roberts

Media Studies Publications

In this chapter from the forthcoming Intersectional Internet: Race, Sex, Class and Culture Online (Noble and Tynes, Eds., 2016), I introduce both the concept of commercial content moderation (CCM) work and workers, as well as the ways in which this unseen work affects how users experience the Internet of social media and user-generated content (UGC). I tie it to issues of race and gender by describing specific cases of viral videos that transgressed norms and by providing examples from my interviews with CCM workers. The interventions of CCM workers on behalf of the platforms for which they labor directly contradict …

In/Visibility, Sarah T. Roberts

Media Studies Publications

In online life there is a normative supposition that the information- and image-rich environment of the web and other platforms should provide unfettered access to the circulation of all types of content. Less attention is paid to what is not seen, to the invisible—be it actual content that is rescinded, altered or removed, or the opaque decision-making processes that maintain its flow. In/visibility online is central to the intertwined functions/mechanisms of user experience and platform control, further operationalized under globalized, technologically driven capitalism. A digital labour phenomenon that is both responsible for it and relies upon it: is …