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Social and Behavioral Sciences Commons™
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Articles 1 - 9 of 9
Full-Text Articles in Social and Behavioral Sciences
Newsroom: Veteran Projo Columnist To Join Rwu 9/12/2016, Roger Williams University School Of Law
Newsroom: Veteran Projo Columnist To Join Rwu 9/12/2016, Roger Williams University School Of Law
Life of the Law School (1993- )
No abstract provided.
Understanding Dialogue And Engagement Through Communication Experts’ Use Of Interactive Writing To Build Relationships, Betsy Anderson, Rebecca Swenson, Nathan Gilkerson
Understanding Dialogue And Engagement Through Communication Experts’ Use Of Interactive Writing To Build Relationships, Betsy Anderson, Rebecca Swenson, Nathan Gilkerson
College of Communication Faculty Research and Publications
Dialogic communication is an important public relations theory, yet scholarship has found few organizations using it to its full potential. Meanwhile, multiple overlapping definitions exist for related terms like engagement, interactivity, and responsiveness, causing potential confusion for researchers and professionals. This research reports the results of in-depth interviews with top digital public relations professionals regarding how they use interactive writing, a form of social media engagement, to build relationships. Through their own unprompted words, the research also describes how professionals use terms such as dialogue, engagement, interactivity, and responsiveness, and corresponding definitions, to refer to their …
Prestigious Prism Awards Presented To Cedarville University, Mark D. Weinstein
Prestigious Prism Awards Presented To Cedarville University, Mark D. Weinstein
News Releases
Cedarville University’s public relations department was awarded two PRism Awards by the Public Relations Society of America (Dayton Chapter) Thursday, May 5. Dayton PRSA awarded 17 PRism awards and 7 Awards of Merit at its annual recognition lunch at the Dayton Art Institute.
De-Westernizing Public Relations: A Comparative Analysis Of Culture And Economics Structure In China And Mexico, César García
De-Westernizing Public Relations: A Comparative Analysis Of Culture And Economics Structure In China And Mexico, César García
All Faculty Scholarship for the College of Arts and Humanities
The main purpose of this article is to challenge the normative ideal of public relations, usually shaped by a Western perspective, highlighting there is a broad typology of non-Western PR models, which are the norm across the world. This article emphasizes how public relations principles of excellence are not only exceptionally met but also suggests that Western public relations can learn from the rest of the world about, for example, how personal relations can enrich the profession. Using a qualitative method, this paper compares two populated countries with large economies, China and Mexico. The main finding of the article is …
The Brand Behind The Activism: Patagonia’S Damnation Campaign And The Evolution Of Corporate Social Responsibility, Derek Moscato
The Brand Behind The Activism: Patagonia’S Damnation Campaign And The Evolution Of Corporate Social Responsibility, Derek Moscato
Journalism Faculty Publications
Patagonia’s 2014 documentary DamNation marks a compelling and unconventional milestone in the evolution of corporate social responsibility (CSR) as public relations practice. The company drew from commercial acumen but also grassroots organizing, moving its CSR initiative closer to a form of social and environmental activism. This study, especially relevant for strategic communicators focused on CSR and sustainability issues, assesses DamNation’s impact upon Patagonia’s audience in terms of message effectiveness, company reputation, and willingness to act on Patagonia’s behalf in addressing the issue of dams. An online survey with experimental conditions was used to measure audience views on Patagonia’s campaign, as …
Alec/Adpr 207: Communicating To Public Audiences—A Peer Review Of Teaching Project Inquiry Portfolio, Karen J. Cannon
Alec/Adpr 207: Communicating To Public Audiences—A Peer Review Of Teaching Project Inquiry Portfolio, Karen J. Cannon
UNL Faculty Course Portfolios
A significant amount of research in teaching and learning is conducted exploring large enrollment courses. Often it seems as if we believe that the panacea is smaller class sizes. However, challenges exist in smaller enrollment courses as well. This inquiry portfolio explores an introductory, sophomore level course in strategic communication with an enrollment of 20 students. Despite the smaller number of students in the course, significant challenges exist and over the five spring semesters I’ve taught the class, one consistent challenge remains – how to bridge the wide range of student ability, knowledge, and experience of students in the course. …
Farmed And Dangerous? A Case Study Of Chipotle’S Branded Entertainment Series And Polarized Reactions To Its Satirical Depiction Of Farming And Agribusiness, Nathan Gilkerson, Rebecca Swenson, Betsy Anderson
Farmed And Dangerous? A Case Study Of Chipotle’S Branded Entertainment Series And Polarized Reactions To Its Satirical Depiction Of Farming And Agribusiness, Nathan Gilkerson, Rebecca Swenson, Betsy Anderson
College of Communication Faculty Research and Publications
This study follows Chipotle’s innovative strategy of using branded entertainment and satire to enhance its brand image and positive consumer perceptions, while negatively portraying an entire industry. The study explores audience reactions to Chipotle’s satirical Farmed and Dangerous program, part of the company’s broader “Food with Integrity” campaign. Increasing agricultural literacy and understanding among the general public is a priority (Doerfert, 2011). Yet marketing communication campaigns—and responses or reactions to those campaigns—that simplify issues into distinct “sides,” or focus on attacks, prevent deep discussion of the complexity of our food system and efforts to collaborate on solutions. Research presented uses …
Connecting Best Practices In Public Relations To Social Media Strategies For Academic Libraries, Bettina Peacemaker, Sue Robinson, Emily Hurst
Connecting Best Practices In Public Relations To Social Media Strategies For Academic Libraries, Bettina Peacemaker, Sue Robinson, Emily Hurst
VCU Libraries Faculty and Staff Publications
Academic libraries worldwide use social media to inform and connect with users. VCU Libraries is no different and must keep up with rapidly evolving platforms and user expectations. When our presence stretched across 22 channels, we needed to ensure social media efforts were managed in the most effective and efficient manner possible. To develop a research-based, unified vision for communication for new media, we scanned the literature in the library and public relations fields and then surveyed librarians to address identified gaps. Based on results, we offer recommendations focused on best management practices and strong content strategies.
Social Media Events Public Relations Form, Joan Barnes
Social Media Events Public Relations Form, Joan Barnes
UNL Libraries: Faculty Publications
This is the UNL Libraries Social Media Events PR form which allows event planners to create a checklist to manage distribution of event information.