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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Using Multimedia To Help Agricultural Producers Communicate With Consumers About Gmos, Stacey F. Stearns, Jennifer E. Cushman, Joseph A. Bonelli, Bonnie E. Burr
Using Multimedia To Help Agricultural Producers Communicate With Consumers About Gmos, Stacey F. Stearns, Jennifer E. Cushman, Joseph A. Bonelli, Bonnie E. Burr
The Journal of Extension
Genetically modified organisms (GMOs) and their uses are often misunderstood. Consumers are regularly unsure what GMOs are, or if they are safe for consumption and the environment. Contradictory and sometimes inaccurate information is available from numerous sources, and challenges consumers and others to separate the facts from sensationalized stories. Agricultural producers often communicate with consumers, neighbors, and members of the general public; however, they do not have information to share about GMOs. Multimedia resources can provide agricultural producers with science-based information to share with consumers. Agricultural communicators and Extension educators can create science-based multimedia resources to bridge the communication gap.
Exploring Identities Of Extension Faculty And Educators As Science Communicators, Klae O'Brien, Carrie N. Baker, Sarah A. Bush, Maggie Elliot, Kattlyn J. Wolf
Exploring Identities Of Extension Faculty And Educators As Science Communicators, Klae O'Brien, Carrie N. Baker, Sarah A. Bush, Maggie Elliot, Kattlyn J. Wolf
Journal of Applied Communications
This research explored the relationship between University of Idaho (UI) Extension educators and faculty’s social identity as science communicators and their most-used communication type. This non-experimental, sequential, mixed-method study with a qualitative priority utilized surveys and interviews to gather data. This paper will focus on the qualitative and mixing components of the study. We used stratified purposive sampling based on location and most used communication type to select participants for interviews and conducted interviews to understand their social identities as science communicators. We identified five main themes: continual development, technology, research dissemination, evaluation for motivation, and community relationships. We employed …
Perceptions Of Science Communication’S Domain, Practices, And Identity: What Concerns Members On The Peripheral Edge Of A Community Of Practice, Rebecca Swenson, Corissa Marson
Perceptions Of Science Communication’S Domain, Practices, And Identity: What Concerns Members On The Peripheral Edge Of A Community Of Practice, Rebecca Swenson, Corissa Marson
Journal of Applied Communications
This research shares insights from qualitative interviews with scientists in agricultural and environmental science programs (n=26) to better understand how occasional, peripheral, or emerging members of the science communication community of practice perceive its domain, practices, and identity. Findings suggest concern about personal risks of communicating, especially control over messaging, interactions with disagreeable audiences, being incorrect, and reputation damage. However, many believe that communication is broadly important for their field and resources. Scientists did not have clear agreement on boundaries of science communication, and advocacy and uncertainty were points of contention. Suggestions for strengthening science communication training are proposed.