Social and Behavioral Sciences Commons^™

Social Media & Audience Participation In Regard To Television, Jean Marie Mcbride

Williams Honors College, Honors Research Projects

Jean McBride

Major: Communications: Radio/TV Broadcasting & Mass Media Production

Project Sponsor: Dr. Sylvia White

Number of Project Credits: 3

Social Media & Audience Participation in Regard to Television

The purpose of my honors project was seeing if social media had an influence on television show ratings and popularity by incorporating audience participation. Especially in regards to television shows that have been around for years, I was interested to see if television ratings went up when using Twitter compared to when they did not use Twitter to increase viewers and audience participation. I surveyed forty-nine collegiate women between the ages …

Looking Ahead: A Public Relations Plan For Servicemaster Of Hudson, Brianne Angell

Williams Honors College, Honors Research Projects

This project examines the effectiveness of ServiceMaster of Hudson’s communication and proposes a public relations plan to generate business revenue by boosting awareness and engagement in the local community. Research revealed that the community is largely unaware of ServiceMaster of Hudson and that the company has a low reach on social media compared to competitors. Therefore, a public relations plan was created with focus on four areas: social media engagement, development of marketing materials, hiring of new employees, and employee engagement. The project also contains an appendix of materials created for ServiceMaster of Hudson, including advertisements and a schedule of …