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Full-Text Articles in Social and Behavioral Sciences
Womenpreneurs In A Digital Environment: Utilizing Instagram To Build A Personal Brand, Michelle N. Nuñez
Womenpreneurs In A Digital Environment: Utilizing Instagram To Build A Personal Brand, Michelle N. Nuñez
USF Tampa Graduate Theses and Dissertations
Personal branding on social media is a growing and expanding field. The present research works to uncover the processes and practices of womenpreneurs and the ways in which they utilize social media, specifically Instagram, to build and maintain their personal brands. Grounded theory is used to underpin the research and provide a basis of which the study is conducted. The review of literature provides the context necessary to support the methods of a content analysis and semi-structured interviews. There is a gap in research as it pertains to the conceptualization of personal branding practices on Instagram and the present study …
When Faced With A Democracy: Political Socialization Of First-Generation Ethnic Russian Immigrants In Central And South Florida, Marina Seraphine Mendez
When Faced With A Democracy: Political Socialization Of First-Generation Ethnic Russian Immigrants In Central And South Florida, Marina Seraphine Mendez
USF Tampa Graduate Theses and Dissertations
It is a qualitative study about political socialization of first-generation ethnic Russian immigrants in Central and South Florida. The method used is a constructivist grounded theory with two-level coding. Based on data collected in forty in-depth interviews, I constructed a model of political socialization. It incorporates a starting point (the legal status in the US), triggers (English language proficiency, spousal support, and parenting), political socialization agencies (English as Second Language classes, a spouse, volunteering, the church) and output structures (bureaucratic institutions). Using respondents’ opinions about American vs. Russian political systems and mass media, their political participation, and views about political …