Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

PDF

USF Tampa Graduate Theses and Dissertations

2014

Rhetoric

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

Informing, Entertaining And Persuading: Health Communication At The Amazing You, David Haldane Lee May 2014

Informing, Entertaining And Persuading: Health Communication At The Amazing You, David Haldane Lee

USF Tampa Graduate Theses and Dissertations

This is a study of the communication environment at The Amazing You, an exhibition about health and wellness with over 400 different exhibits at the Tampa Museum of Science and Industry (MOSI). The purpose of this study is to describe a multi-media, multi-vocal health communication environment which incorporates forms of intervention from various medical communities of practice into a narrative about human life stages. Describing communication at a science center as circular, complex and multi-directional allows for notions of feedback to be considered in an otherwise unilinear and unidirectional process from message to receiver. This research is about science center …


British Cultural Narrative In Winston Churchill's Political Communication, Andres L. Faza Jan 2014

British Cultural Narrative In Winston Churchill's Political Communication, Andres L. Faza

USF Tampa Graduate Theses and Dissertations

This study uses Winston Churchill's "We Shall Fight on the Beaches" speech, delivered to the House of Commons following the evacuation of Dunkirk, France in June 1940, as a source text by which to examine Churchill's use of British cultural narratives in political communication. Narrative and heuristic theories are proposed as means by which listeners process such messages. A number of rhetorical devices are defined, in order to inform a discussion of the narratives identified, particularly the means by which those narratives were rhetorically embedded in the text. After a careful examination of the source text, the narratives of knighthood …