Social and Behavioral Sciences Commons^™

Adapt, Adopt Or Create New Approaches? Albania And The Question Of An Emerging Country In The Field Of Public Relations, Jetmira Karanxha

Theses and Dissertations

The purpose of this thesis is to provide a description of the emerging state of the public relations field in Albania under the framework and influence of four main public relations worldviews including persuasive/marketing, relationship management, community building, and personal influence. This study seeks to give insights into how an emerging country in the field of public relations approaches the development of the field; whether it adapts, adopts or creates new practices. The research design proposed by the author aims to shed some light on possible theoretical meanings and themes that could be developing in countries where the field of …