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Full-Text Articles in Social and Behavioral Sciences
Air Force Media Use And Conformance With Media Richness Theory: Implications For E-Mail Use And Policy, Heather L. Adams
Air Force Media Use And Conformance With Media Richness Theory: Implications For E-Mail Use And Policy, Heather L. Adams
Theses and Dissertations
Communication has become a major aspect of a manager's job. When communicating, they are faced with many choices of what media to use - some include face-to-face, telephone, e-mail, or written. Managerial effectiveness can improve if managers make appropriate media choices. Thus, it is important to study how Air Force managers perceive media and what kind of choices they are making based on those perceptions. Media Richness Theory suggests that media choices are affected by content reasons, situational reasons, and symbolic reasons. This study examined Air Force managers and found they conform highly with Media Richness Theory in their media …