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Full-Text Articles in Social and Behavioral Sciences
How To Conduct Ethnographic Research, Nisaratana Sangasubana
How To Conduct Ethnographic Research, Nisaratana Sangasubana
The Qualitative Report
The purpose of this paper is to describe the process of conducting ethnographic research. Methodology definition and key characteristics are given. The stages of the research process are described including preparation, data gathering and recording, and analysis. Important issues such as reliability and validity are also discussed.
Corporate Ethnographers: Master Puzzlers, What They Do, And Their Value To The Business Sector, Alice Obenchain-Leeson
Corporate Ethnographers: Master Puzzlers, What They Do, And Their Value To The Business Sector, Alice Obenchain-Leeson
The Qualitative Report
Melissa Cefkin's book Ethnography and the Corporate Encounter is the fifth volume in a six-volume series on studies in public and applied anthropology by Berghahn Publishing. Cefkin unearths the world of corporate ethnography by explaining how the field evolved from the larger field of anthropology. Through collecting a variety of corporate ethnography studies conducted at Intel, Microsoft, and others, Cefkin brings to life the work of corporate ethnographers as master puzzlers as she attempts to answer the questions: What are corporate ethnographers and under what conditions do they work? What value does ethnography bring to the understanding of complex business …
Culture For Sale? An Exploratory Study Of The Crow Fair, Thomas D. Bordelon, Marie Opatrny, Wendy G. Turner, Steven D. Williams
Culture For Sale? An Exploratory Study Of The Crow Fair, Thomas D. Bordelon, Marie Opatrny, Wendy G. Turner, Steven D. Williams
The Qualitative Report
This paper describes an ethnographically-oriented participant-observation study conducted during the annual Crow Fair, held in south central Montana. Data collected included audio-recorded interviews with participants, participant observations, photographic and video recordings. Narrative interviews were transcribed and analyzed using the constant comparison method. Multiple data sources improved the veracity of this study through triangulation, and four themes emerged from the data: commercialization, alcohol abuse, spirituality, and community. The researchers discuss these themes and their conclusions regarding the "selling" of Native American culture as a form of cultural transmission. Theme analysis revealed the researchers recognized that the principal researcher had changed his …