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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Radicalization Through The Internet: How Isis Became So Successful And Why The United States Needs To Catch Up, Ana Sofia Florez
Radicalization Through The Internet: How Isis Became So Successful And Why The United States Needs To Catch Up, Ana Sofia Florez
Senior Theses
It is no secret the Islamic State of Syria, otherwise known as ISIS, has become one of the most dangerous and brutal terrorist organizations in recent history. In recent years the Islamic State has been gaining strength and followers from around the world. Individuals from other countries will leave their homes and families after contact through social media to travel to Syria and fight alongside the organization. This thesis provides insight on the dangerous implications ISIS’s perfection on online recruitment and their successful radicalization tactics has. It will also provide an explanation as to why nations, specifically the United States …
The Power Of Apology: How Crisis Communication Practices Impact Brand Reputation, Abigail R. Meister
The Power Of Apology: How Crisis Communication Practices Impact Brand Reputation, Abigail R. Meister
Senior Theses
During April 2017, Pepsi launched its tone-deaf Kendall Jenner commercial, United Airlines dragged a passenger off of Flight 3411 and the public responded to both incidents with “online firestorm[s]” (Pfeffer, Zorbach, & Carley, 2014). The purpose of this thesis was to use the aforementioned events of April 2017 as a case study for how crisis communication practices impact brand reputation. While there is an abundance of literature written on what the best communication practices are in crisis situations, there is little that depicts the direct, real-life ramifications that these practices have in regard to brand reputation specifically. This thesis aimed …