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Proceedings of the New York State Communication Association

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Gender

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Full-Text Articles in Social and Behavioral Sciences

Effects Of Television Content On Children’S Development Of Traditional Gender Role Schemata: A Literature Review, Molly Shilo Feb 2021

Effects Of Television Content On Children’S Development Of Traditional Gender Role Schemata: A Literature Review, Molly Shilo

Proceedings of the New York State Communication Association

Despite the progress television has made since its creation, the medium unfortunately still portrays subtle, and not so subtle, gender stereotypes, especially in children’s television shows. Content analyses have documented the pervasive stereotypes set forth on TV that not only portray strict behaviors for both males and females, but that also often depict the female behaviors and characters as inferior (Calvert, 1999). In a wave of advocacy and regulation, parents, teachers, and children have demanded shows that better promote inclusivity and appropriate, family-friendly values. The Children’s Television Act of 1990 required broadcasters to provide educational children’s programming that would teach …


Are Gender Portrayals Of Children In Advertisements Stereotypical?, Monica Brasted Feb 2021

Are Gender Portrayals Of Children In Advertisements Stereotypical?, Monica Brasted

Proceedings of the New York State Communication Association

Advertising directed at children has been the topic of considerable research and debate. Several researchers have discussed the various concerns and criticisms of children's advertising, while attempting to sort out the factors likely to contribute to young readers/viewers responses to advertiser's persuasive attempts (Kolbe & Muehling, 1995). One of the main criticisms of advertising has been concerned with the use of stereotyped gender role portrayals by advertisers. This paper seeks to answer the question of whether or not gender role portrayals in advertisements featuring children are stereotypical. A review of the literature from the past couple of decades reveals that …


Mediated Bodies: The Construction Of A Wife, Mother, And The Female Body In Television Sitcoms: Roseanne, Saniya Lee Ghanoui Oct 2013

Mediated Bodies: The Construction Of A Wife, Mother, And The Female Body In Television Sitcoms: Roseanne, Saniya Lee Ghanoui

Proceedings of the New York State Communication Association

After first examining several theoretical concepts related to the construction of gender on television and the way in which women are characterized, this paper examines the television show Roseanne to explore the way it changed the representation of a feminist on television. No longer did women have to be childless and career-minded to be equal to men or in some cases better than men, as the character Roseanne Conner reveals on the show. Rather, women were able to articulate their feminist outlooks through their opinions, expressions, and actions. I break the show into four distinct notions of gendered representations: socioeconomic …


Talking About Motherhood Matters: Articulation Of Population Policies Through National Day Rally Speeches In Singapore, Jasmine E. Tan Apr 2012

Talking About Motherhood Matters: Articulation Of Population Policies Through National Day Rally Speeches In Singapore, Jasmine E. Tan

Proceedings of the New York State Communication Association

Women’s reproductive rights have always been a site of contestation. The central question this paper seeks to answer is how motherhood is constructed through the repetition of population policies by government officials and how this articulation becomes the script through which motherhood is in turn performed. This paper examines the rhetorical construction of what it means to be a mother in Singapore through the analysis of National Day Rally Speeches. Two themes emerged from this analysis: (1) Motherhood is an expensive experience and, (2) Motherhood required lifestyle changes. By unwittingly painting motherhood as negative experiences, population policies in Singapore could …