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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
When Looking Up Leads To Feeling Down: Situational Moderators Of The Effects Of Social Comparisons On Social Media, Madison L. Eamiello
When Looking Up Leads To Feeling Down: Situational Moderators Of The Effects Of Social Comparisons On Social Media, Madison L. Eamiello
Masters Theses
Social media use is ubiquitous, especially among young adults. Negative consequences of social media use has been associated with engaging in upward social comparisons with others on social media. The current paper presents a series of two studies that seek to understand the nuances of social comparisons as they occur while browsing social media. In Study 1 (N = 161) we tested whether upward social comparisons would be less harmful when the comparer focuses on the similarities, rather than differences, with the comparison target. We observed a marginal interaction indicating that when thinking about similarities with the target, upward …
Distinctly Average: Analysis Of The Musician Celebrity's Persona Shift, Cole J. Belcher
Distinctly Average: Analysis Of The Musician Celebrity's Persona Shift, Cole J. Belcher
Masters Theses
Shifting genres is not an entirely new concept for any celebrity, however, it is something that can severely impact the connection that they share with their audience members who have formed parasocial relationships with them. This study which focuses on the uses and gratifications within the parasocial connection between audience members and musician celebrities sought out to better understand how negotiations are conducted when expectations placed on the relationship are violated during a shift in celebrity persona. During this time, there are competing ideologies at play which determine whether or not this change in the foundations of the relationship will …