Social and Behavioral Sciences Commons^™

Impression Management And Cross-Cultural Adaptation Measures, Amy J. Montagliani

Master's Theses

The presence of the new world economy has forced individuals and groups representing various organizations historically foreign to each other in terms of language, norms, and culture to actively interact and communicate with each other in order to conduct business. These interactions are often not as successful as either side had originally hoped for a variety of reasons that typically reflect an ignorance of cultural standards, the most notable being the rules governing routine communication. Often, as in the case of expatriate business managers, a successful exchange is thwarted due to a certain degree of miscommunication, misperception, and misevaluation on …