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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Berry Good Programming: An Examination Of Consumers’ Purchasing Intent Of Florida Strawberries In Out-Of-State Markets, Taylor K. Ruth, Joy N. Rumble
Berry Good Programming: An Examination Of Consumers’ Purchasing Intent Of Florida Strawberries In Out-Of-State Markets, Taylor K. Ruth, Joy N. Rumble
Journal of Human Sciences and Extension
Florida strawberry producers have faced increased competition and difficulties marketing their products over recent years. The purpose of this study was to explore eastern United States consumers’ purchasing intent of Florida strawberries to develop communication and marketing strategies for Florida strawberries in a competitive market. The Theory of Planned Behavior (TPB) guided the research, and focus groups were conducted in North Carolina, Tennessee, Ohio, Massachusetts, and New York. Participants had positive attitudes toward purchasing Florida strawberries, and past experiences and interactions with others influenced their purchasing intent, but their perceptions of behavioral control were low. Participants with neutral attitudes and …
How An Online Education Module Influences Attitudes Toward Relationship Education: A Randomized Experiment, Daniel S. Hubler, Brandon K. Burr
How An Online Education Module Influences Attitudes Toward Relationship Education: A Randomized Experiment, Daniel S. Hubler, Brandon K. Burr
Journal of Human Sciences and Extension
Growing evidence suggests that many people do not see the differences between relationship education (RE) and couples therapy (CT). In fact, many lack information regarding the details and processes included in both RE and CT. If the differences are not understood, fewer people may be inclined to attend RE. RE has experienced various recruitment challenges over the years. The Theory of Planned Behavior illustrates how attitudes and intentionality are linked. If participants gain knowledge about a service, their attitudes about that service and intentions to participate change. For this study, an online module was created to provide information on the …