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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Exploring Nursery Growers’ Perceptions, Attitudes And Opinions About Water Usage To Inform Water Conservation Education, Pei-Wen Huang, Alexa J. Lamm, Laura A. Warner, Sarah A. White, Paul Fisher
Exploring Nursery Growers’ Perceptions, Attitudes And Opinions About Water Usage To Inform Water Conservation Education, Pei-Wen Huang, Alexa J. Lamm, Laura A. Warner, Sarah A. White, Paul Fisher
Journal of Human Sciences and Extension
Research has shown the nursery industry needs to seek alternative water sources and adopt water conservation strategies to reduce water use in order to stay viable. This study used a qualitative approach to explore nursery growers’ perceptions, attitudes, and opinions about water usage to inform the development of Extension programs that encourage adoption of water conservation strategies. Interviews were conducted with 24 nursery growers across the U.S. The findings indicated growers interact with water in various ways, including meeting plant water needs, facilitating chemical distribution, controlling product quality, and facilitating business operations. The participants felt protecting water was the right …
Situational Complexity And The Perception Of Credible Evidence, Scott Chazdon, Samantha Grant
Situational Complexity And The Perception Of Credible Evidence, Scott Chazdon, Samantha Grant
Journal of Human Sciences and Extension
Situational complexity is the distinction between simple, technically complicated, socially complicated, and complex situations. Programs that operate in simple situations are usually able to follow a prescribed course of action, or recipe, while programs operating in more complicated or complex situations must be flexible and responsive. In this article, the authors present findings from an exploratory, multiple-case study of the credibility of evidence in four distinct program situations ranging from simple to complex. Key informant interviews were conducted with 16 key informants, both internal and external to Extension. The findings were generally that the more complex the situation, the more …
Targeting Extension Programs To Opinion Leaders Guiding Genetic Modification Discussions, Alexa J. Lamm, Melissa R. Taylor, Joy N. Rumble, Jason D. Ellis
Targeting Extension Programs To Opinion Leaders Guiding Genetic Modification Discussions, Alexa J. Lamm, Melissa R. Taylor, Joy N. Rumble, Jason D. Ellis
Journal of Human Sciences and Extension
Despite communication efforts developed to educate the public about genetic modification (GM) science designed to ensure consumers are making educated purchasing decisions, most consumers do not seek out information about GM science and make emotional purchasing decisions. GM supporters and opponents can also be very vocal about their opinions, having an impact on those within their social realms of influence. Using opinion leadership theory, this study sought to identify GM opinion leaders within the U.S. who consider themselves to be outspoken and a source of information for GM science. An online survey was deployed with the purpose of identifying GM …