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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Communicating With Data: Telling The Extension Story In Credible And Actionable Ways, Diane D. Craig, Ruth H. Borger
Communicating With Data: Telling The Extension Story In Credible And Actionable Ways, Diane D. Craig, Ruth H. Borger
Journal of Human Sciences and Extension
Effective communication requires a good message delivered through an effective channel and received by a receptive individual. When that communication is successful, the result is enhanced credibility and trust between the sender and the receiver. Telling the Extension story effectively requires both relevant, credible data to compose a clear message and appropriate communication channels to deliver the message to various audiences. This article describes the approach taken by Florida Extension to gather better statewide data to improve communication about the impact of its Extension work, primarily through the use of infographics. With credible data, and working together, Extension data analysts …
Targeting Extension Programs To Opinion Leaders Guiding Genetic Modification Discussions, Alexa J. Lamm, Melissa R. Taylor, Joy N. Rumble, Jason D. Ellis
Targeting Extension Programs To Opinion Leaders Guiding Genetic Modification Discussions, Alexa J. Lamm, Melissa R. Taylor, Joy N. Rumble, Jason D. Ellis
Journal of Human Sciences and Extension
Despite communication efforts developed to educate the public about genetic modification (GM) science designed to ensure consumers are making educated purchasing decisions, most consumers do not seek out information about GM science and make emotional purchasing decisions. GM supporters and opponents can also be very vocal about their opinions, having an impact on those within their social realms of influence. Using opinion leadership theory, this study sought to identify GM opinion leaders within the U.S. who consider themselves to be outspoken and a source of information for GM science. An online survey was deployed with the purpose of identifying GM …