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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Co-Creating The Pitch: An Exploration Of The Role Of Traditions On Co-Creation In European Soccer, Eric Hungenberg, Mark Slavich, Ricardo Cayolla
Co-Creating The Pitch: An Exploration Of The Role Of Traditions On Co-Creation In European Soccer, Eric Hungenberg, Mark Slavich, Ricardo Cayolla
Journal of Applied Sport Management
As the sport of soccer continues to grow throughout the world – and particularly into North America – the current study assessed the causal effect fans’ sensory traditions have on co-creation. Data were collected by intercepting Portugese and Spanish soccer attendees outside of the stadium prior to the match’s start. A total of 282 useable surveys were retrieved from fans during the 2022-23 seasons. Path modeling results indicate that traditions relating to aesthetics, sound, and beverage provided the greatest means to co-create experiences for attendees. The study’s results align with previous research within retail and sport exhibiting the positive impact …
An Examination Of Travel Effects On Performance Outcomes In Major League Soccer, Evan Gilbert, Jess Dixon, Todd Loughead
An Examination Of Travel Effects On Performance Outcomes In Major League Soccer, Evan Gilbert, Jess Dixon, Todd Loughead
Journal of Applied Sport Management
The home advantage (HA) is a well-documented phenomenon across team sports, including association football (soccer). The effects of travel play a role in the HA, although the nature in which travel affects performance is still unknown. Match data from Major League Soccer (MLS) were used to investigate the role that crowd factors, travel, and team quality play in the HA. The results demonstrated the negative effect of a connecting flight by the visiting team on match outcomes. Also, in comparison to drawn matches, home team wins and losses increased when traveling east.