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Social and Behavioral Sciences Commons™
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Articles 1 - 5 of 5
Full-Text Articles in Social and Behavioral Sciences
Using Audience Segmentation To Determine Millennial Perceptions Toward Gm Foods, Katherine Burke Ph.D., Courtney D. Boman Ph.D., Jeremy D'Angelo, Jason D. Ellis Ph.D.
Using Audience Segmentation To Determine Millennial Perceptions Toward Gm Foods, Katherine Burke Ph.D., Courtney D. Boman Ph.D., Jeremy D'Angelo, Jason D. Ellis Ph.D.
Journal of Applied Communications
Millennial consumers are an essential population segment who are currently the third highest spenders in grocery aisles. Millennials are often lumped into one homogenous group; however, they are instead a diverse group comprised of unique characteristics. As producers are increasingly adopting genetically modified (GM) crops, it is essential to understand how consumers perceive the technology. Using the Situational Theory of Publics, an online survey was used to capture character traits of millennials and their perceptions toward GM foods. Using non-probability quota sampling (N=386), millennials were asked to answer demographic questions as well as questions related to their level …
Identifying Audience Needs To Effectively Communicate About The Cost Of Implementing Sustainable Farming Practices, Kristin E. Gibson, Alexa J. Lamm, Kevan W. Lamm
Identifying Audience Needs To Effectively Communicate About The Cost Of Implementing Sustainable Farming Practices, Kristin E. Gibson, Alexa J. Lamm, Kevan W. Lamm
Journal of Applied Communications
Water is a complex issue across the globe and is largely affected by a growing world population and higher standard of living. Within the United States, the security of the freshwater supply is an increasing concern and water resource protection may increase if residents are knowledgeable about the issue. Sustainable farming systems will lessen the impact of agriculture on water resources but may cost the end user more to ensure sustainability. Therefore, the purpose of this study was to determine if rural, urban, and suburban audiences differ in their willingness to pay for sustainable farming practices that protect water resources …
Animating Science Communication: Measuring U.S. Consumers’ Recall About Genetic Modification With Animated Infographics, Jessica Holt, Alexa J. Lamm, Kristin Gibson, Kevan Lamm, Jason D. Ellis Ph.D., Joy N. Rumble
Animating Science Communication: Measuring U.S. Consumers’ Recall About Genetic Modification With Animated Infographics, Jessica Holt, Alexa J. Lamm, Kristin Gibson, Kevan Lamm, Jason D. Ellis Ph.D., Joy N. Rumble
Journal of Applied Communications
Genetic modification (GM) science is a complex and controversial topic that can instill uncertainty and fear into the minds of the individuals. While science research surrounding GM science in food has indicated no negative impact on the health of humans, consumer perception research has indicated a sense of skepticism and risk surrounding the issue. The Risk Information Seeking and Processing (RISP) model attempts to understand how individuals search for and process information about a subject with some associated level of risk. Infographics are a form of data visualization used to communicate complex ideas. Animation has been shown to garner greater …
Communication Behaviors Of County Extension Directors Post-Hurricane, Amanda D. Ali, Angela B. Lindsey, Amy M. Harder, Lisa K. Lundy, Grady Roberts
Communication Behaviors Of County Extension Directors Post-Hurricane, Amanda D. Ali, Angela B. Lindsey, Amy M. Harder, Lisa K. Lundy, Grady Roberts
Journal of Applied Communications
In disaster crises, communication among stakeholders and response organizations are important. In Florida, the role of the County Extension Director (CED) is threefold – educational programming, leadership of a county extension program, and county office administrative responsibilities. However, their primary role in disaster emergencies is to facilitate collaborations with state and federal partners. During Hurricane Irma in 2017, UF/IFAS CEDs assisted in response efforts. However, communication efforts can become challenging in such chaotic and stressful situations. This research explored communication challenges among CEDs, clients, and statewide partners in hurricane events. Insights into the communication role of CEDs could enhance UF/IFAS …
Describing Interdisciplinary Agricultural Research Center Directors’ Perceptions Of Science Communication Through Goals And Beliefs, Ashley Mcleod-Morin, Ricky Telg, Joy Rumble
Describing Interdisciplinary Agricultural Research Center Directors’ Perceptions Of Science Communication Through Goals And Beliefs, Ashley Mcleod-Morin, Ricky Telg, Joy Rumble
Journal of Applied Communications
This study explored the perceptions of science communication held by interdisciplinary agricultural research center directors and identified the directors’ goals and beliefs, specifically related to science communication. Ten interdisciplinary agricultural research center directors from top research, land-grant institutions were interviewed for this study. Findings from this study determined that the directors’ perceptions were rooted in service to the public, knowledge, public good, obligation, and relationships. Participants discussed attempting to bring awareness to science as a goal of science communication. They also discussed feeling obligated to communicate about science as part of a land-grant institution. Participants particularly believed that faculty with …