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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

Crisis Communications In A Natural Agricultural Disaster, Erica Irlbeck, Austin Moore Dec 2020

Crisis Communications In A Natural Agricultural Disaster, Erica Irlbeck, Austin Moore

Journal of Applied Communications

Wildfires in Texas, Oklahoma, and Kansas in the late 2010s caused seven deaths and catastrophic damage to millions of acres of ranch and farmland. Because of the rural location of these disasters, agricultural communicators were releasing information to media, internal stakeholders, social media, and other agricultural audiences. The purpose of this study was to explore the communications efforts made and subsequent lessons learned from agricultural communicators during the fires. Through a qualitative case study, researchers interviewed 14 agricultural communicators about their experiences in disseminating information about the fires. Most of the findings align with pre-existing literature; however the researchers found …


Catastrophe And Environmental Restoration: Analyzing The Frames And Sources Of Oyster Restoration News Stories, Hannah O. Brown, Susan K. Jacobson, Glenn Israel Dec 2020

Catastrophe And Environmental Restoration: Analyzing The Frames And Sources Of Oyster Restoration News Stories, Hannah O. Brown, Susan K. Jacobson, Glenn Israel

Journal of Applied Communications

Restoration of oyster habitats is a critical solution to halt the decline of one of the world’s most threatened resources. News coverage about environmental topics, like oyster restoration, is important to local communities that are directly impacted. However, little research has assessed how restoration topics are framed by journalists, nor how environmental disasters may affect framing of news stories for the public. This study employed a longitudinal framing analysis, using the quantity of coverage and social responsibility theories, to examine how coverage of the restoration of oyster ecosystems shifted before, during, and after the BP Deepwater Horizon oil spill. The …


Instructional Crisis Communication For An Industry: Model And Anti-Model Biosecurity Standards For The Prevention And Control Of Highly Pathogenic Avian Influenza, Ronisha J. Sheppard, Timothy L. Sellnow, Deanna D. Sellnow, Adam J. Parrish, Jeffrey D. Brand Sep 2020

Instructional Crisis Communication For An Industry: Model And Anti-Model Biosecurity Standards For The Prevention And Control Of Highly Pathogenic Avian Influenza, Ronisha J. Sheppard, Timothy L. Sellnow, Deanna D. Sellnow, Adam J. Parrish, Jeffrey D. Brand

Journal of Applied Communications

Highly pathogenic avian influenza (HPAI) is a global disease that is increasing in both frequency and intensity in North America. Recent outbreaks of HPAI in Iowa, Minnesota, and Indiana resulted in the cumulative loss of millions of birds and over a billion dollars for poultry farmers. This study examined the instructional communication used by state and national responders to promote effective biosecurity intended to limit the spread and impact of HPAI in the three recent outbreaks in the United States. Specifically, the researchers asked, what biosecurity strategies serve as an instructional model for an effective crisis response, and, conversely, what …


Utilizing Twitter To Communicate Risk After A Natural Disaster, Taylor K. Ruth, Teresa Suits, Ashley Mcleod-Morin, Ricky W. Telg Feb 2020

Utilizing Twitter To Communicate Risk After A Natural Disaster, Taylor K. Ruth, Teresa Suits, Ashley Mcleod-Morin, Ricky W. Telg

Journal of Applied Communications

Hurricane Michael hit the Florida panhandle as a category five hurricane on October 10, 2018. One of the risks after a hurricane is the spread of mosquito-borne disease due to standing floodwaters, which provide perfect breeding grounds for mosquitoes. People often turn to social media during times of crisis to receive up-to-date information. Therefore, there is a need to understand how to use social media to communicate about risks after a natural disaster. The purpose of this study was to explore how Twitter was used to communicate about mosquito control before and after Hurricane Michael and was guided by the …


Utilizing Extension As A Resource In Disaster Response: Florida Extension’S Communication Efforts During The 2017 Hurricane Season, Moses R. Mike, Shelli D. Rampold, Ricky W. Telg, Angela B. Lindsey Feb 2020

Utilizing Extension As A Resource In Disaster Response: Florida Extension’S Communication Efforts During The 2017 Hurricane Season, Moses R. Mike, Shelli D. Rampold, Ricky W. Telg, Angela B. Lindsey

Journal of Applied Communications

Crisis communication plays a significant role for the different audiences for which it is designed. Hurricanes and other disasters have resulted in major economic damage and disruption of social norms for extended periods of time in communities across the globe. In such circumstances, the Cooperative Extension Service is often called to take an active role in preparation, response, and recovery. As part of the local emergency management team, local Extension offices are positioned to provide a research base, relevant information, and faculty. As such, citizens often look to Extension faculty members for emergency resources and expertise. However, standard communication methods …