Social and Behavioral Sciences Commons^™

Communalism To Consumerism: Consumer Culture In Samoa, Amelia Neptune

Independent Study Project (ISP) Collection

Communalism is a system of living where the good of a total group is prioritized over individual wealth or wellbeing. Consumerism is a fascination with the act of purchasing and acquiring goods. This paper attempts to find out how consumer culture might clash or coincide with a tradition of communalism within the Pacific island nation of Samoa. It looks at the history of communalism within Samoa, and how communalism has been interpreted in Samoa’s modern society, manifesting in the form of remittances and formal gift exchanges.

With the introduction of a cash economy from the West, the paper looks at …

Mcdonald’S And Samoan Youth: A Case Study Of Globalization, Anna Schechter

Independent Study Project (ISP) Collection

The topics of change, development and globalization are extremely pertinent to modern-day Samoa. The past ten years have lead to a vast increase in the inter-connectedness of Samoa to the world economically, socially, and culturally. This paper uses McDonald’s as a representation of the globalization occurring in Samoa in order to better understand the real impacts of these abstract terms. Samoan youth act as a medium in which to explore this topic. They are often the most attune to the impacts of globalization and perhaps even act as a catalyst for change. Thus this paper explores, specifically, the relationship between …