Social and Behavioral Sciences Commons^™

"It Takes Less To Be A Man Nowadays": Exploring Persistence And Change In Masculinity Narratives Among College-Aged Men, Shelby Lynn Clark

Graduate Theses and Dissertations

Over the last several decades, a growing field of scholarship unpacks the concept of masculinity and its implications for gender and social hierarchy. Of particular interest are the ways in which hegemonic masculinity is perpetuated through the media and social discourse. The current study uses content analysis to highlight themes in the commodification of masculinity depicted in a series of Playboy Magazine’s “What Sort of Man Reads Playboy?” ads throughout the 1960s and 1970s. Conducting focus groups, I then use responses to these historical images and a contemporary equivalent to explore the persistence and evolution of portrayals of masculine ideals …

Interactions Between The Protein Industry And Blogs: An Analysis Of Content And Perceptions, Kylie Hackworth

Graduate Theses and Dissertations

This thesis contains two articles that describe and characterize the use of the social media platform of blogging in the context of the animal agriculture and protein industry. The first article used content analysis to analyze blog posts and look for themes throughout the posts. This study included 37 posts from ten authors and resulted in four recurrent themes. The major themes were environment, consumption of protein, alternative protein source, and alternative dieting. The tones regarding these themes were both negative and positive toward the protein industry.

The second article used hand-coding to look for themes and similarities concerning flow …