Social and Behavioral Sciences Commons^™

Black Masculinities And The Media: An Interview With Filmmaker And Activist Byron Hurt, Kevin D. Thomas

College of Communication Faculty Research and Publications

In this interview, Byron Hurt reflects on his career and how he has become a prominent activist, speaker, filmmaker, and writer about media's roles in shaping Black identities and culture, especially constructions of Black masculinity. In addition to detailing his career trajectory, Hurt discusses many important topics: his inspiration to make films, the power of filmmaking to make cultural change, the filmmaker's place within a documentary, changing notions of Black masculinity, the constraints advertising and media place on Black men and boys to define their manhood, Black men's assertion of power over Black women, intersectionality, digital media's possibilities for more …

Visible/Invisible: Female Astronauts And Technology In Star Trek: Discovery And National Geographic’S Mars, Amanda R. Keeler

College of Communication Faculty Research and Publications

This article examines the newest television programme in the Star Trek franchise, Star Trek: Discovery (2017–) and National Geographic’s part-documentary, part-fictional series Mars (2016–). I argue that Discovery and Mars make visible the depiction of developing technology and a breadth and depth of female astronaut characters, two elements that have been historically marginalised in sf narratives such as Star Trek: The Original Series (1966–9). Discovery and Mars both emphasise the purposeful centrality of female characters and their positions of authority as female astronauts and ship leaders. Each programme also foregrounds the representation and framing of technology, emphasising the not-yet-perfect science …

Women Creatives And Machismo In Mexican Advertising: Challenging Barriers To Success, Marta Mensa Torra, Jean Grow

College of Communication Faculty Research and Publications

This study explores the experiences of women working as creatives in Mexican advertising creative departments. It is based on 22 in-depth interviews and suggests that these women face significant challenges within the machismo culture, which permeates Mexican advertising creative departments. Mexico plays an important role in global advertising, particularly in Latin America, but in this country female workers only represent five per cent of those working in creative departments. This is the first study focused on Mexican women creatives in advertising, highlighting the confluence of advertising women creatives and Mexican culture. Analysis reveals ten subcategories which articulate the horizontal and …

Generation-Z Enters The Advertising Workplace: Expectations Through A Gendered Lens, Jean Grow, Shiyu Yang

College of Communication Faculty Research and Publications

Generation-Z (Gen-Z) is entering the workforce with differing personal and professional expectations from previous generations. Further, those expectations tend to vary by gender. At the same time, workplace environments, and the social structures that underpin the workplace, are slow to change. Advertising is no exception.

As educators, we are just beginning our encounter with Gen-Z and their differing habits and expectations. Further, while these young women and men share many common experiences and expectations, their expectations are also influenced by their gendered experiences. Social capital theory helps us make sense of the findings as we explore the gaps between the …

Creative Women In Peru: Outliers In A Machismo World, Marta Mensa Torra, Jean M. Grow

College of Communication Faculty Research and Publications

Gender segregation begins early and is reinforced within the workplace. Advertising creative departments appear to have extreme gender segregation with women representing just 20% of all those working within creative departments worldwide. Yet, creativity does not depend on gender. Thus, the underrepresentation of women is particularly troubling. In Peru women comprise 3% to 10.4% of all people working in advertising creative, which suggests the situation for creative women in Peru is dire. In order to understand this phenomenon, and with the hope of finding solutions, this study uses in-depth interviews to explore the experiences of Peruvian women working in advertising …