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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Does Your Pr Course Syllabus Excite, Intrigue, And Motivate Students To Learn? Syllabus Designs And Student Impressions Of The Pr Course And The Course Instructor, Daradirek Ekachai, Young Kim
Does Your Pr Course Syllabus Excite, Intrigue, And Motivate Students To Learn? Syllabus Designs And Student Impressions Of The Pr Course And The Course Instructor, Daradirek Ekachai, Young Kim
College of Communication Faculty Research and Publications
The purpose of this study is to examine how a format of a syllabus influences student motivation and engagement in a public relations course and students’ impression of the course and course instructor. This study conducted focus group interviews and a lab experiment with undergraduate student at a large university in the Midwestern United States to examine how a format—design or length—of a PR course syllabus can affect student motivation, engagement, and impression of the course and course instructor. Results from the two focus group interviews were mixed, but students’ preferences were geared toward the long version of the visually …