Social and Behavioral Sciences Commons^™

Videoblogging As An Online News Phenomenon : An Exploratory Study, Tauheed Ramjaun

Archived Theses and Dissertations

This study explores the emergence of videoblogging as an online news phenomenon and investigates how this new technology is being adopted as a innovative mode of news diffusion. Rogers' diffusion of innovations theoretical framework is being used to analyze the characteristics of this innovation and that of its adopters with particular reference to online news diffusion. Findings indicate that the early adopters tend to be predominantly young male adults located in the higher income regions of the world. Video content posted is predominantly related to arts and entertainment with a substantial minority related to current affairs and politics. While the …