Social and Behavioral Sciences Commons^™

Balancing Visions And Values: An Exploration Of Market Rhetoric In Canadian Academic Library Strategic Plans, Courtney L. Waugh

Western Libraries Publications

Strategic planning documents are key sites to institutional discourse and reflect the public face of the library. This research explores the extent to which market rhetoric permeates the strategic planning documents of three Canadian academic libraries, and examines the ways in which these institutions engage in market discourse to construct their institutional identity. What are the implications of adopting a "customer service" stance? What does it mean to be “innovative”? How do "personalized services" influence ideas of choice? Through content analysis and a critical lens, this exploratory research examines the tension between libraries as public good and libraries as a …

Academic Libraries Should Consider A Strategic Approach To Promotion And Marketing Of E-Books, Nazi Torabi

Western Libraries Publications

No abstract provided.

It's Just Plain Common(S) Sense: Grounding Space Planning In Evidence-Based Research, Melanie Mills

Western Libraries Presentations

The Graduate Resource Centre (GRC) at The University of Western Ontario (Western) is a special library independently operated by the Faculty of Information and Media Studies (FIMS). Exclusively serving the communities of FIMS four graduate programs – Journalism, Media Studies, Library and Information Science and Popular Music and Culture – the GRC has a well-established and longstanding tradition of supporting teaching and learning excellence at FIMS.

As Western’s youngest and fastest growing Faculty, FIMS quickly outgrew its existing space on campus. Plans to relocate the entire Faculty, including its in-house library and information centre, are now underway. The University has …