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An App A Day Keeps The Doctor Away: A Visual Case Analysis Of The Self-Optimization Ideologies Downloaded Onto Apple Users As They Download Applications, Ismahan Yusuf
MA Research Paper
This visually thematic qualitative case analysis seeks to advance cyber-sociology by analyzing the hyper-under-attended relationship between interfaces and discourses. Here, the interface under investigation is the Apple App Store, examined for the ways in which the platform is discursively encoded with particular ideologies, ideals, desires and narratives downloaded onto users as they download applications. Such is explored via a two-part research question inquiring: Which type of applications enjoy the most promotion on the Apple App Store and what cyber-architectural tools are herein used to optically exalt them? To investigate this, an iOS 11-operating iPhone was used to frequent the store’s …