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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Social Scrutiny: How Viewers' Comments Affect Female Tv Journalists' Appearance, Heather Reena Arevalo-Flores
Social Scrutiny: How Viewers' Comments Affect Female Tv Journalists' Appearance, Heather Reena Arevalo-Flores
Theses and Dissertations
Television news anchors are often rated based on their appearance. News directors and consultants believe viewers want to see young and attractive women. While the media managers focus on high ratings, there are few studies that specifies how female journalist feel about being judged based on their appearance. There is no research that focuses on the comments female journalist receive on social media. The present research will investigate if viewers’ comments affect a female journalists’ appearance and how it affects her credibility. This qualitative study asks female journalist about comments they have received from viewers on their appearance through social …
Persuasion In 140 Characters: Testing Issue Framing, Persuasion And Credibility Via Twitter And Online News Articles In The Gun Control Debate, Ben Wasike
Communication Faculty Publications and Presentations
Using a 2 × 2 × 4 experimental design, this study examined the framing of the pro and anti-gun control arguments posited after the Sandy Hook shooting and the resultant effect on persuasion and credibility. Overall, pro-gun control frames were more persuasive and more credible than anti-gun control frames. Arguments transmitted via online news articles elicited more persuasion than those transmitted via Twitter. News article sources were deemed more credible too. I discuss the ramifications within.