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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Consumer Perceptions Of A Brand's Social Media Marketing, Taylor Michelle Smith
Consumer Perceptions Of A Brand's Social Media Marketing, Taylor Michelle Smith
Masters Theses
This project seeks to inform corporate marketing efforts, as well as add to the growing body of literature on social media marketing. The purpose of this project is to assess consumer perceptions of a brand’s social media marketing. Participants were obtained from the PetSafe® brand Facebook fan page, and a total of 195 respondents completed all measures and were included in the study. The results show that brands must be actively engaging their consumers via social media in order to compete in a competitive marketplace. Engagement can be promoted through entertaining and interactive posts, useful and relevant content, word of …
Integrating Social Media In The Development Of A Special Event Population Dynamics Model, Kelly Michelle Sims
Integrating Social Media In The Development Of A Special Event Population Dynamics Model, Kelly Michelle Sims
Masters Theses
With society’s increasing participation in social media, scientists now have access to new sources of data that reflect our daily activities in space and in time. Such data are plentiful and, more notably, at an unprecedented granular level. The ability for users to capture and express their geolocation through their phones’ global positioning system (GPS) or through a particular location’s hashtag or Facebook Page provides a great opportunity for modeling spatiotemporal population dynamics. High resolution population models and databases for episodic special events can be extremely useful for enhancing emergency management and response. This research assesses the feasibility of improving …