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University of Tennessee, Knoxville

Communication

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Full-Text Articles in Social and Behavioral Sciences

Chronic Inequities: Environmental & Structural Racism During Covid-19 And Hurricane Laura Disaster Recovery, Tomeka M. Robinson, Sabrina Singh May 2024

Chronic Inequities: Environmental & Structural Racism During Covid-19 And Hurricane Laura Disaster Recovery, Tomeka M. Robinson, Sabrina Singh

Critical Disaster Studies

The COVID-19 pandemic has amplified the realities of systemic health inequities within the United States. While the virus has severely impacted the entire country, people of color bear the brunt of this pandemic, from surges of COVID-19 cases in their communities to spikes in unemployment rates. Simultaneously, citizens are dealing with the impacts of natural disasters such as hurricanes along the Gulf Coast. The common denominator concerning these two stressors is that they can be exacerbated by institutional racism. This can be seen in the case of a small city in Southwest Louisiana, namely, Lake Charles, which has become a …


Book Review: The Shaming State: How The U.S. Treats Citizens In Need, Steve Matthewman May 2024

Book Review: The Shaming State: How The U.S. Treats Citizens In Need, Steve Matthewman

Critical Disaster Studies

Salman’s book centers two different constituencies, in two different locations, in the 2010s, who have been impacted by two different disasters. The first group are Iraqi refugees who have been resettled in Wayne County, Michigan. Trying to start again over half a world away, they are trapped in the transit lounge of life, never able to move on, never able to properly belong. They found a state in recession, the automobile industry collapsing, the city of Detroit bankrupt. Their particular county had higher unemployment than the state’s average and a poor median income as well. Economically speaking, ‘Michigan fared worse …


The Impact Of Utilitarian Product Reviews On Brand Perception, Benjamin Libon Dec 2023

The Impact Of Utilitarian Product Reviews On Brand Perception, Benjamin Libon

Masters Theses

The impact of online reviews on consumer behavior has been increasingly studied as online retail platforms have grown exponentially, and internet research used prior to purchasing products has become more common. However, limited research has examined the impact of those product reviews on the overall perception of the brands selling these products. This study exclusively looked at product reviews for high and low-involvement utilitarian products and analyzed how those reviews affect consumers' perception of a brand. Taking a sample of 301 participants, findings showed that star ratings had a drastic effect on consumers' perception of a brand, associating a low …


Interrogating Households In Anticipation Of Disasters: The Feminization Of Preparedness, Chika Watanabe, Celie Hanson Nov 2023

Interrogating Households In Anticipation Of Disasters: The Feminization Of Preparedness, Chika Watanabe, Celie Hanson

Critical Disaster Studies

It is now a maxim among scholars and policy-makers alike that disaster preparedness needs to involve community-based approaches in order to be effective. These include preparedness strategies in the household. But how do disaster preparedness policies and public discourses define “the household” in the first place? In this article, we explore how particular gendered notions of the household are reproduced in disaster preparedness policies and activities in Japan and the UK. Drawing on historical and cross-cultural analyses, we suggest that household preparedness efforts place the burden of labor on people coded as women—a phenomenon we call “the feminization of preparedness.” …


My Ceo Has An Instagram? An Analysis Of Fortune 500 Ceo’S Personal Instagram Accounts, Courtney Dail Francis Aug 2023

My Ceo Has An Instagram? An Analysis Of Fortune 500 Ceo’S Personal Instagram Accounts, Courtney Dail Francis

Masters Theses

As social media evolves and changes, so does the need to be more active online. This need also applies to CEOs who have a direct pipeline to consumers. What CEOs post can have an impact on their organization and give a greater understanding as to who they are as a person, not just as a business leader. In this quantitative study, Fortune 500 CEO Instagram accounts are analyzed to better understand the overall theme of the content they are posting. It was found that the most popular styles posted on these accounts was personal posts and company/CEO/industry news and events. …


Examining The Impact Of Sports Influencer Advertising On Consumer Behavior In The Us And Saudi Arabia On Instagram., Mohammed Samer Alassaf Aug 2023

Examining The Impact Of Sports Influencer Advertising On Consumer Behavior In The Us And Saudi Arabia On Instagram., Mohammed Samer Alassaf

Masters Theses

This paper discusses the influence of sports influencers on the buying pattern of fans in the United States and Saudi Arabia. Sports are a crucial part of life in both countries, with numerous athletes being considered celebrities. Sports influencers have a tremendous impact on the audience, who often imitate their behavior and buy the products they advertise. The sports market is huge in both countries, with businesses utilizing sports influencers to promote their brands. Instagram is a popular platform for businesses to gain young fans and customers. The research and development of the sports industry have enabled considerable growth of …


Purpose Advertising And The Credibility Gap, Tyler Milfeld, Eric Haley Jun 2023

Purpose Advertising And The Credibility Gap, Tyler Milfeld, Eric Haley

Purpose Project

One approach to purpose advertising is brand activism—taking a stand on a sociopolitical issue. This research compares divergent perspectives on whether and how brand activism influences brand attitudes and purchase intentions. Results from three studies, in which real-world brands and messages were used, identify a credibility gap between brands with a reputation for activism (established activist brands) and those without a reputation (emergent activist brands). Findings also reveal how personal issue knowledge moderates the credibility gap. Among other contributions, this research creates a new brand typology in the brand activism arena and empirically demonstrates a more favorable effect for established …


Book Review: Under The Weather: Reimagining Mobility In The Climate Crisis., Raymond Murphy May 2023

Book Review: Under The Weather: Reimagining Mobility In The Climate Crisis., Raymond Murphy

Critical Disaster Studies

Under the Weather: Reimagining Mobility in the Climate Crisis is an insightful, important book that reports on a fine-grained investigation Sodero made of the consequences and response to the disasters resulting from Hurricane Juan in Nova Scotia in 2003 and Hurricane Igor in Newfoundland in 2010, with comparisons to Hurricane Sandy in New York, Hurricane Katrina in New Orleans, Hurricane Maria in Puerto Rico, the 1998 ice storm in northeastern North America and the Icelandic ash cloud. One original feature is the focus on mobility, how indispensable it is in modern societies, how it is disrupted by extreme weather, and …


"I March To The Beat Of My Own Drum": A Critical Discourse Analysis On Mediated Construction Of Aaron Rodgers' Covid-19 Vaccination Disclosure, Patrick Crowe May 2023

"I March To The Beat Of My Own Drum": A Critical Discourse Analysis On Mediated Construction Of Aaron Rodgers' Covid-19 Vaccination Disclosure, Patrick Crowe

Doctoral Dissertations

The COVID-19 pandemic has brought suffering throughout society and disruption throughout the sports world. In the U.S., there have been politically polarized debates about the best course of action for handling the pandemic, including vaccinations and the appropriateness of other restrictive measures. Amidst the 2021 National Football League (NFL) season, in which the league imposed differing levels of restrictions based on a player’s vaccination status, former MVP and Super Bowl champion Aaron Rodgers tested positive for COVID-19. After his positive test, Rodgers, who had previously claimed he was “immunized” from COVID-19, revealed that his immunization protocol consisted of “alternate” drugs …


Examining If A Candidate’S Presence On Facebook And Twitter Creates Favorable Public Opinion And Is A Predictor Of Vote Share In City Council Elections, Pranaav Jadhav May 2023

Examining If A Candidate’S Presence On Facebook And Twitter Creates Favorable Public Opinion And Is A Predictor Of Vote Share In City Council Elections, Pranaav Jadhav

Masters Theses

Although a considerable amount of research has proved that the use of social media by candidates fighting national elections has resulted in success, like the Obama campaign of 2008 (Hughes et al., 2010) and the Trump campaign of 2016 (Williams et al., 2018) it is still unclear whether the use of social media by candidates has any impact on local city council elections in the U.S. Focusing on the 2021 Knoxville City Council election, this study investigates whether candidates that had a social media presence, posted on social media more frequently than their opponent in the four weeks before Election …


Stakeholders And Stakeseekers’ Perceptions Of Cultural Violations And International Crisis Communication, Najwa Nishaa Albaqami May 2023

Stakeholders And Stakeseekers’ Perceptions Of Cultural Violations And International Crisis Communication, Najwa Nishaa Albaqami

Masters Theses

Applying the expectancy violation theory (EVT) to the crisis communication context, this research explores to what extent stakeholders and stakeseekers’ perceive violations in an international crisis context. Specifically, this study investigated to what extent organizations stakeholders and stakeseekers’ perceive cultural and expectancy violations in an international crisis. Through a case study that analyzed tweets, web blogs, and The New York Times articles, this study identified that the cultural violation theme has two components, including (1) perceived responsibility and harshness of the violation and (2) damage done by the company’s transgression. Whereas expectancy violation theme included (1) frequent use of verbal …


Reconciling Self-Censorship: A Qualitative Study Of The Experiences Of University Staff And Administrators, Leigh C. Morales Dec 2022

Reconciling Self-Censorship: A Qualitative Study Of The Experiences Of University Staff And Administrators, Leigh C. Morales

Doctoral Dissertations

In addition to a global pandemic, the past three years have been marked by racial, social, and political unrest. These circumstances add meaningful context to examine and better understand factors that undermine free expression and contribute to self-censorship among university staff and administrators. To date, few studies have holistically explored the unique experiences of university staff and administrators with self-censorship and how this phenomenon affects their experience on college and university campuses. Understanding why staff and administrators choose to self-censor may allow for a deeper discussion about speech climate and the degree to which colleges and universities implement and uphold …


University Students’ Perspectives Of Visual-Based Cyberbullying On Instagram, Li-Min Huang Dec 2022

University Students’ Perspectives Of Visual-Based Cyberbullying On Instagram, Li-Min Huang

Doctoral Dissertations

Researchers have been investigating the cyberbullying phenomenon since the early 21st century. There is a substantial body of cyberbullying studies focused on text-based formats. However, studies revealed that visual-based social media platforms are more powerful than text-based platforms in affecting people’s emotions, causing significant psychological impact. Young adults ages 18-29 use visual-based social media heavily in their daily lives; therefore, visual cyberbullying on various sites has become a critical issue for this generation. Yet, the majority of existing cyberbullying studies focused on age groups under 18. The studies that did investigate this phenomenon among young adults focused mainly on text-based …


Instagram Ideals: College Women's Body Image And Social Comparison, Paige K. Hill Dec 2022

Instagram Ideals: College Women's Body Image And Social Comparison, Paige K. Hill

Masters Theses

The present study unveils several themes that detail female college students’ experience, usage, and social comparison trends on Instagram, with a particular emphasis on body image. Compared to a study conducted by Meta Inc., which found that social comparison disproportionately affected young females (Social Comparison Exploratory Research, 2020), this study highlights insights directly expressed by young females in college concerning their past and current experiences on the platform. With over 90% of women in colleges across the United States reporting body and image dissatisfaction (Pritchard & Cramblitt, 2014), this study aims to contribute to existing literature, showcasing whether female students …


We're All Friends Here: Examining Transparasocial Interaction On Twitch And Its Effects On Strategic Communications, Alexander Edward Carter Aug 2022

We're All Friends Here: Examining Transparasocial Interaction On Twitch And Its Effects On Strategic Communications, Alexander Edward Carter

Doctoral Dissertations

In this paper, the author examines advertising on the video game live streaming platform, Twitch. Using a 2 (presence/absence of Transparasocial Interaction) x 2 (presence/absence of self-disclosure by the streamer), this study seeks to gain a better understanding of community perceptions of influencers, and advertising on the Twitch platform, a subject that is only recently becoming a topic of interest for advertising scholars.


Patterns Of Receptivity To The Influence Tactic Of Pseudo-Reasoning, Dennis Neal Mccarty Aug 2022

Patterns Of Receptivity To The Influence Tactic Of Pseudo-Reasoning, Dennis Neal Mccarty

Doctoral Dissertations

The “bullshit” construct used within social influence involves presenting ambiguous message content as an ersatz substitute for missing reasoning. This pseudo-reasoning combines with clearer source or affect cues that drive the target toward a desired conclusion. Bullshit receptivity (BSR) has presented a popular focus of research, especially considering the use of pseudo-reasoning within viral disinformation (Van Bavel et al, 2020). Most BSR research has involved non-experimental correlational tests with trait-like, individual cognitive variables, their explanation of BSR’s cause remaining limited and inconsistent (Pennycook et al, 2015). However, influence tactics employing bullshit commonly derive their effects from fulfilling targets’ motivated needs …


Reviewer Perceptions Of Englishes In The International Journal Of Nuclear Security, Rachel Brooks Aug 2022

Reviewer Perceptions Of Englishes In The International Journal Of Nuclear Security, Rachel Brooks

Masters Theses

Linguistic bias in academic publishing, the idea that a manuscript would be rejected due to its language alone, is a growing area of concern and study. Scholars are particularly concerned that EAL (English as an Additional Language, often referred to as “non-native”) writers face this bias more than first-language English authors. The research on linguistic bias relies on understanding the perceptions about language that belong to reviewers, authors, and other parties involved in publication. This MA thesis project investigates peer reviewer perceptions of English language usage in the manuscripts that they review using the International Journal of Nuclear Security (IJNS) …


Relocating Community To The Virtual: Sound Knowledge, Affective Listening, And The (Dis)Embodying Of Sound And Space, Zachery D. Coffey Aug 2022

Relocating Community To The Virtual: Sound Knowledge, Affective Listening, And The (Dis)Embodying Of Sound And Space, Zachery D. Coffey

Masters Theses

Music within Protestant church communities frequently reduces the distinction between performers and audience, emphasizing the collective, participatory role of all congregation members, in manners of music making similar to those discussed by Thomas Turino. This dynamic helps establish individual and communal identities. With the onset of the COVID-19 pandemic, church communities saw changes in their services, music, and ways of life. Meeting in a physical building proved impossible due to the dangers of COVID-19 and many churches mitigated these dangers by streaming, recording, and posting services online. Between 2020 and 2022, I observed and participated in changes to technological production …


Sexual Harassment As A Narrative Contest, Christine Vossler Aug 2022

Sexual Harassment As A Narrative Contest, Christine Vossler

Doctoral Dissertations

This dissertation examines how stories shape both the perpetration of sexual harassment and the experiences of victims during and after sexual harassment. During and after the experience of sexual harassment, a narrative contest transpires between the harasser, victim, and others who contribute to the contest by engaging in the formal and informal conversations that follow known experiences of harassment in the workplace. I analyze 22 public statements, interviews, and investigative reports, including statements from men accused of sexual harassment, women who were sexually harassed, and bystanders. A narrative framework, including concepts of narrative believability and story credibility, is used to …


Exploring Memorable Message About Law Enforcement, Max Ray A. Davenport Jr Aug 2022

Exploring Memorable Message About Law Enforcement, Max Ray A. Davenport Jr

Masters Theses

Research demonstrates that Black Americans are placed at a higher risk for having negative interactions with law enforcement. As a result, Black American families may engage in racial ethnic socialization (RES) practices aimed at preparing Black youth for racialized experiences, reducing the psychological effects of racism, and perserving the lives of Black American citizens. Guided by the memorable messages framework, the present study examines memorable messages about law enforcement as recalled by Black American young adults. More specifically, this study examines the specific type(s) of memorable messages Black American young adults recall receiving about law enforcement from sources such as …


The Effects Of Remote Work On Organizational Culture: Examining The Effects Of External Social Support To Mitigate Social Isolation Within Organizations, Katherine Rogers Aug 2022

The Effects Of Remote Work On Organizational Culture: Examining The Effects Of External Social Support To Mitigate Social Isolation Within Organizations, Katherine Rogers

Masters Theses

While remote work is not an entirely new concept, the effects of the COVID-19 pandemic triggered a massive increase in remote work for over a year for some individuals and organizations. Looking to the future, some companies have already developed remote work policies and stated their intentions to allow employees to work from home on a more consistent basis. There are various advantages and disadvantages to remote work for employees and their employers, as outlined in the previous literature. However, due to the short amount of time that remote work has been implemented for these organizations, there may be long-term …


Unprofessional Communication In The Workplace, Lilli Tillman Aug 2022

Unprofessional Communication In The Workplace, Lilli Tillman

Masters Theses

This study creates a measurable definition of unprofessional communication in the workplace. First, literature is explored, looking at the existing information (or lack thereof) about professional and unprofessional communication in the workplace, along with additional information about politeness norms. A brief definition of unprofessional communication is offered. Next, a method for the study is offered, using both quantitative and qualitative methods to examine perceptions of unprofessional communication in the workplace. Results are then given, showing communicative behaviors that are viewed as both professional and unprofessional in the workplace. Behaviors such as being appropriate or being polite were seen as professional, …


Bullies, Browbeaters, And Bulldozers: Expectancy Violation And Management Intervention Processes Of Workplace Bullying, Kylie T. Julius Aug 2022

Bullies, Browbeaters, And Bulldozers: Expectancy Violation And Management Intervention Processes Of Workplace Bullying, Kylie T. Julius

Masters Theses

Bullies, browbeaters, and bulldozers are a prevalent problem within workplaces (Namie, 2017), resulting in extreme emotional effects for employees, and intense impact on the bottom line of organizations (Olive & Cangemi, 2015). As workplace bullying continues to occur throughout many organizations, expectations for communication and behavior are repeatedly violated. Thus, expectancy violations theory (EVT) provides framework for the following workplace bullying behavior research. The relevant literature regarding EVT was reviewed and its framing of intervention processes of workplace bullying, emotional cognitive response, and perceived organizational value of bullies (high-value bullies) was established. The purpose of the proposed empirical study is …


Public Accounting Firm Statement Analysis: A Predictive Model To Identify Semantic Criteria To Enhance Firm Discussion Addressing Racial Injustice, Courtney Rochelle Lam May 2022

Public Accounting Firm Statement Analysis: A Predictive Model To Identify Semantic Criteria To Enhance Firm Discussion Addressing Racial Injustice, Courtney Rochelle Lam

Chancellor’s Honors Program Projects

No abstract provided.


Creating A Backyard Buzz: Evaluating The Effectiveness Of Using A Video Infographic To Increase Knowledge About Mosquito Populations And Diseases In Tn, Caroline M. Barnes, Rebecca T. Trout Fryxell, Cristina Barroso, Julie Andsager May 2022

Creating A Backyard Buzz: Evaluating The Effectiveness Of Using A Video Infographic To Increase Knowledge About Mosquito Populations And Diseases In Tn, Caroline M. Barnes, Rebecca T. Trout Fryxell, Cristina Barroso, Julie Andsager

Chancellor’s Honors Program Projects

No abstract provided.


The Trauma Of Premature Exposure To Violence: The Destruction Of Innocence In The Hunger Games, Riley Woody May 2022

The Trauma Of Premature Exposure To Violence: The Destruction Of Innocence In The Hunger Games, Riley Woody

Chancellor’s Honors Program Projects

No abstract provided.


College Is A Scam Full Of Leftist Liberal Ideas: An Exploration Of Rural And First-Generation College Students' Memorable Messages About Higher Education, Margaret Keene May 2022

College Is A Scam Full Of Leftist Liberal Ideas: An Exploration Of Rural And First-Generation College Students' Memorable Messages About Higher Education, Margaret Keene

Masters Theses

The purpose of this study is to analyze the influence Vocational Anticipatory Socialization (VAS) and memorable messages have on rural first-generation college students’ interest in higher education. This study will utilize methodology regarding Vocational Anticipatory Socialization Messages and Sources from Powers and Myers (2017), the College Influence Choice Scale from Martin and Dixon (1991), as well as thematic analysis derived from survey questions designed by the researcher. The results of this study found that students report family as their most influential source to encourage higher education, peers as their most influential source to discourage higher education, and numerous encouraging and …


Expert Recommended Biomedical Journal Articles: Their Retractions Or Corrections, And Post-Retraction Citing, Peiling Wang, Jing Su Jan 2022

Expert Recommended Biomedical Journal Articles: Their Retractions Or Corrections, And Post-Retraction Citing, Peiling Wang, Jing Su

School of Information Sciences -- Faculty Publications and Other Works

Faculty Opinions has provided recommendations of important biomedical publications by domain experts (FMs) since 2001. The purpose of this study is two-fold: 1) identify the characteristics of the expert-recommended articles that were subsequently retracted; 2) investigate what happened after retraction. We examined a set of 232 recommended, later retracted or corrected articles. These articles were classified as New Finding (43%), Interesting Hypothesis (16%), etc. More than 71% of the articles acknowledged funding support; the NIH (US) was a top funder (64%). The top reasons for retractions were Errors of various types (28%); Falsification/fabrication of data, image, or results (20%); Unreliable …


Sunny Days Ahead: Messages During A Pandemic: Creative Strategies And Themes In Health And Wellness Public Service Ads By The Ad Council, Meenakshi Trichur Venkitasubramanian Dec 2021

Sunny Days Ahead: Messages During A Pandemic: Creative Strategies And Themes In Health And Wellness Public Service Ads By The Ad Council, Meenakshi Trichur Venkitasubramanian

Doctoral Dissertations

Public Service Advertising is an essential field of study because of its ability to impact and shape public behavior and community changes. Historically, the advertising industry has come together during the times of world war to form an association, the Ad Council, to help create awareness to the public. Over the past 75 years, the Ad Council has contributed to the various causes by communicating and advertising to encourage better habits and behavior. The Ad Council has collaborated with CDC and COVID Collaborative to communicate the right messages about coronavirus response and COVID-19 vaccine during this pandemic. The purpose of …


A Postfeminist Multimodal Discourse Analysis Of Red Bull Sponsored Female Action Sports Athletes’ Digital Media Representation, Charli Celine Kerns Dec 2021

A Postfeminist Multimodal Discourse Analysis Of Red Bull Sponsored Female Action Sports Athletes’ Digital Media Representation, Charli Celine Kerns

Doctoral Dissertations

This study applies a multimodal discourse analysis to social media content produced by Red Bull Media House. The aim of the research is to determine what postfeminist sensibilities discourses are used and how in the framing of the female action sports athletes the energy drink company sponsors. Specifically, Instagram posts, YouTube videos, and the biographical web pages about the 23 athletes were analyzed using multimodal discourse analysis. The findings revealed that while action sports have the potential to disrupt dominant discourses around femininity in sports contexts, ultimately Red Bull repackaged the discourses into different narratives.