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Social and Behavioral Sciences Commons™
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Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
A Checklist For Mortals: Preparing For Death’S Arrival, Becky Daniel
A Checklist For Mortals: Preparing For Death’S Arrival, Becky Daniel
College of Journalism and Mass Communications: Professional Projects
We learn everything from our parents—how to walk, talk and treat potential life partners. Yet our culture in the United States makes it difficult to talk to our parents about death and those consequences have a real impact. Closing a loved one’s estate can stretch from months to years without proper planning. While death is constant, the death industry is not. It is ever changing. And while all lives have equal value, there are many preparations that one person may need (veteran, parent, lotto winner) while another does not. The best way to prepare for death is to know its …
Social Media Use And Service Delivery By Librarians In Federal Universities In South-West, Nigeria., Omobola Olufunke Adewoyin, Uloma Dorris Onuoha, Chinyere Nkechi Ikonne
Social Media Use And Service Delivery By Librarians In Federal Universities In South-West, Nigeria., Omobola Olufunke Adewoyin, Uloma Dorris Onuoha, Chinyere Nkechi Ikonne
Library Philosophy and Practice (e-journal)
This study investigated the influence of social media use on library service delivery by librarians in the Federal Universities in South-West, Nigeria. The survey research design was adopted for the study. Total enumeration sampling technique was used to cover the librarians from the Universities. Data was collected through a structured questionnaire. A response rate of 95.4% was obtained. Frequency counts, percentage, mean and standard deviation were used for the data analysis. The study revealed that the extent of use of social media tools for library services was generally low. Findings also revealed that the most popular social media tool used …
How Instagram Content Affects Brand Attitudes And Behavior, Ming (Bryan) Wang, Valerie K. Jones
How Instagram Content Affects Brand Attitudes And Behavior, Ming (Bryan) Wang, Valerie K. Jones
College of Journalism and Mass Communications: Faculty Publications
This paper examines the effectiveness of communication on Instagram, a type of visual social networking site, by the US Transportation Security Administration (TSA). Results show that the TSA’s Instagram account elicited stronger emotional reactions than a private consumer product business Instagram account. More importantly, perceived usefulness of content, perceived persuasive intent of content, and negative emotions all affected attitudes toward the TSA. Additionally, perceived usefulness of content and negative emotions also influenced communicative action regarding the TSA account. Findings demonstrate the emotional impact of visual communication and the role of both cognitive and affective evaluations in changing attitudes and behavior …