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Full-Text Articles in Social and Behavioral Sciences
Ethical Usage Of Internet Facility By Students Of Information Science At Jimma University, Munusmay Natarajan, Bezawit Fantahun Miss
Ethical Usage Of Internet Facility By Students Of Information Science At Jimma University, Munusmay Natarajan, Bezawit Fantahun Miss
Library Philosophy and Practice (e-journal)
This research on ethical usage of internet facility by the students of information science, Jimma University has been conducted in order to find out the ethical attitude of information science students towards usage of internet facilities, ethical advantage students had gained through the usage of internet facilities and to find out the websites they were using in the computer laboratories. Cross Sectional Survey Method was used for conducting the study. Primary and secondary data collection methods were used in this research. The instruments for data collections were observations, interviews and questionnaires and a descriptive analysis has been used for interpretation …
The Future Of Advertising: What You Should Know, Valerie K. Jones, Rishad Tobaccowala
The Future Of Advertising: What You Should Know, Valerie K. Jones, Rishad Tobaccowala
College of Journalism and Mass Communications: Faculty Publications
We live in an empowered age with empowered consumers. Technology has become a slingshot enabling each of us consumers to defeat Goliath, the big companies and marketers. Consumers have god-like power, able to see, hear, discover, and uncover almost anything through all of the devices available today. Digitization, globalization and demographic shifts are requiring us to replace old models of thinking about communication and advertising. The chapter introduces new models of thinking about about the future of advertising, guided by a few fundamental principles: delivering utilities and services, as opposed to a message; reaggregating audiences, as opposed to segmenting them; …
Teaching Information Literacy Via Social Media: An Exploration Of Connectivism, Natalie Burclaff, Catherine R. Johnson
Teaching Information Literacy Via Social Media: An Exploration Of Connectivism, Natalie Burclaff, Catherine R. Johnson
Library Philosophy and Practice (e-journal)
Connectivism provides a promising theoretical understanding of how libraries can use social media to engage in intentional information literacy education. The purpose of this paper is to review research in support of this claim and situate information literacy instruction through social media in connectivism’s theoretical framework. Using this model, those intending to use social media to teach information literacy must model good behavior, facilitate network growth, and help students build the capacity to consider a source's context and evaluate information critically in order to be successful. Theoretical challenges and potential for future research is included.