Social and Behavioral Sciences Commons^™

System Branding In Three Public Libraries: Live Oak Public Libraries, Charlotte Mecklenberg Library, And Richland Library, Patrick Roughen

Library Philosophy and Practice (e-journal)

This research examines the development of the system brands of three public libraries: Live Oak Public Libraries, Richland Library, and Charlotte Mecklenberg Library. A system brand may be defined as the overall brand of a library system, as opposed to any of its sub-brands, such as those associated with individual library services, branches, departments, and events. Using a descriptive, case study approach, this research characterizes the efforts behind branding in these library systems.

Roles Of Information And Communications Technologies In Improving Fish Farming And Production In Rivers State, Nigeria., Ejiogu-Okereke, Ngozi Eucharia Dr, Chikaire, Jonadab Ubochioma Dr, Ogueri, Emmanuel Ifeanyi Dr, Chikezie, Ngozi Patience Dr

Library Philosophy and Practice (e-journal)

Abstract

The study examined the roles of ICTs for improved fish farming and production in Rivers State, Nigeria. The specific objectives were to ­- describe the socioeconomic characteristics of the responding fish farmers in the area; identify ICT devices used by respondents in the area; examine fish farming/production information needs of respondents; ascertain ICT roles in promoting fish farming and production in the study area; and identify problems of ICTs use by fish farmers in the study area. Multi stage sampling technique was adopted in sample selection. Data were collected with use of questionnaire and interview schedule. The sample size …

Ec 845 Nebraska Cash Soybean Prices And Basis Patterns, Jessica J. Groskopf, Cory Walters

Extension Farm and Ranch Management News

No abstract provided.

The Future Of Advertising: What You Should Know, Valerie K. Jones, Rishad Tobaccowala

College of Journalism and Mass Communications: Faculty Publications

We live in an empowered age with empowered consumers. Technology has become a slingshot enabling each of us consumers to defeat Goliath, the big companies and marketers. Consumers have god-like power, able to see, hear, discover, and uncover almost anything through all of the devices available today. Digitization, globalization and demographic shifts are requiring us to replace old models of thinking about communication and advertising. The chapter introduces new models of thinking about about the future of advertising, guided by a few fundamental principles: delivering utilities and services, as opposed to a message; reaggregating audiences, as opposed to segmenting them; …

Updated Tables And Figures For Ec 844 Nebraska Wheat Prices And Basis Patterns, Cory Walters, Jessica J. Groskopf

Extension Farm and Ranch Management News

No abstract provided.

Updated Tables And Figures For Ec 846 Nebraska Cash Corn Prices And Basis Patterns, Cory Walters, Jessica J. Groskopf

Extension Farm and Ranch Management News

No abstract provided.

Awareness And Use Of Opac By Distance Learners: The Case Of The Open University Of Tanzania, Nelson Msagati

Library Philosophy and Practice (e-journal)

The survey aims to investigate the use of Online Public Access Catalogue (OPAC) among distance learners of the Open University of Tanzania. A descriptive research design has been adopted in the study. Stratified random sampling method was used to select randomly 300 distance learners. A structured questionnaire was developed and distributed randomly to 300 distance learners including undergraduate and postgraduate students. A total of 230 (76.67 percent) completed filled in questionnaires were returned back from the distance learners for analysis. Despite OPAC being the most effective information retrieval tool and of particular ideal for distance learners, findings of this study …