Social and Behavioral Sciences Commons^™

Risky Business: Visualizing And Historicizing The Role Of Geographic Representation And Thinking In American Business, John Swab

Theses and Dissertations--Geography

Geographic representation and thinking has a long history in the American business world. This thesis examines the role of geographic representation and thinking in the fire insurance industry in the late nineteenth and early twentieth centuries through the Sanborn Map Company and in the development of site selection as a concept in the mid-twentieth century through the biography of William Applebaum. Through these case studies, I explore the relevance applied cartographic representations to the business world and the opportunities it presents towards advancing geography as a discipline.