Social and Behavioral Sciences Commons^™

Persuasion As A Function Of Celebrity, Argument Complexity, And Need For Cognition, Stratton Stave, Blair T. Johnson Dr., Lisset Martinez-Berman, Matthew B. Jané

Honors Scholar Theses

With advertising commanding so much money as an industry, it is critical to determine what people like or do not with ads. Our focus was on three main factors within advertising, two dimensions within how the advertisement is presented, one based on the person reading the ad. The two dimensions based on presentation were the complexity of the ad, done the first time by omitting letters from the ad and the second time by swapping letters within words, and celebrity endorsement, comparing popstar Taylor Swift’s to Alicia Steele, an AI-generated celebrity. We also measured Need for Cognition (NFC), the level …

Exceptionalist-In-Chief: Presidents, American Exceptionalism, And U.S. Foreign Policy Since 1897, John A. Dearborn

Honors Scholar Theses

“American exceptionalism” has been an important part of presidential foreign policy, especially since the end of the nineteenth century when the United States emerged as a global power. I argue that presidents’ beliefs, rhetoric, and actions during their administrations reveal their attitudes toward exceptionalism. In this work, I propose four types of Presidential American Exceptionalism that presidents’ foreign policies since 1897 can be categorized into: messianic Americanism, messianic internationalism, realist exemplarism, and pragmatic moralism. I define these categories and explain them using case studies of Presidents Theodore Roosevelt, Woodrow Wilson, Franklin Roosevelt, Richard Nixon, Jimmy Carter, George W. Bush, and …

Cumulating Evidence About The Social Animal: Meta-Analysis In Social-Personality Psychology, Blair T. Johnson Dr., Marcella H. Boynton Dr.

CHIP Documents

Like most scientific fields, social-personality psychology has experienced an

explosion of research related to such central topics as aggression, attraction, gender,

group processes, motivation, personality, and persuasion, to name a few. The

proliferation of research can be a monster unless it is tamed with the scientific

review strategy of meta-analysis, literally analyses of past analyses that produce

a quantitative and empirical history of research on a particular phenomenon. The

purpose of this article is to outline the basic process and statistics of meta-analysis,

as they pertain to social-personality psychology. Meta-analysis involves: (i) defining

the problem under review; (ii) gathering qualified …

Effects Of Involvement On Persuasion: A Meta-Analysis, Blair T. Johnson, Alice H. Eagly

CHIP Documents

No abstract provided.