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Universitas Indonesia

Journal

2023

Marketing

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Full-Text Articles in Social and Behavioral Sciences

New Media To Promote Jambi People's Struggle Museum Based On Digital Marketing, M Rian Indra Eftritianto Jul 2023

New Media To Promote Jambi People's Struggle Museum Based On Digital Marketing, M Rian Indra Eftritianto

International Review of Humanities Studies

A museum is a place to record world civilization development, especially for preserving culture and history. The museum is also used for permanent exhibitions of objects that deserve public attention, such as historical, artistic, and scientific heritage. In this regard, the museum functions as a place to serve learning, educational, and fun needs. However, nowadays, the museum is only considered a place to store antiques and ancient objects. The lack of museum enthusiasts is caused by the perception that museums are not significant places to broaden insight and knowledge. Besides, there is a lack of publications and information about museums. …